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Marketing Plan Assignment #2
For Marketing Plan Assignment # 2, label the exampl
Marketing Plan Assignment #2
For Marketing Plan Assignment # 2, label the example sections outlined below. Then, for your chosen company, develop, in great detail (include specific names, dates, places, websites, companies, examples, etc.), a substantial paragraph (use single-spacing) or more of descriiption and explanation for each of the six sections listed below.
Base your Targeted Segments and Product Strategy applications on principles, concepts, and theories from your reading of the chapters on Segmenting & Targeting and Products (goods and services). Keep the same company for all four marketing plan assignments.
Targeted Segments 1 and 2 must come from your chosen company’s existing strategy. (To find the company’s info. see instructions from assignment MP #1.) Targeted Segments 3 may be a target you suggest the company consider.
Product Strategies 1 and 2 must come from your chosen company’s existing strategy. Product Strategy 3 may be a strategy you suggest the company consider.
Below is an outline example of the six sections you might include in this MP2 assignment.
Target Strategy
1. Education–(College or High School Students)
2. Gender–(Male or Female )
3. Benefits (Fresh breath or White teeth )
Product Strategy
1. Packaging
2. Warranty
3. Service Plan
Note: The above (Education, Gender, and Benefits for Targets; and Packaging, Warranty, and Service Plan for Product) are examples. These may not be the six labels you want to use, given what your company is doing. You may choose any principle in the book or from your company research, or from other reputable sources to develop your Segmenting and Product strategies.
You should create and save your MP assignments in a word processing program (e.g., Microsoft Word). When you are ready to submit your MP assignment #2, click on the submit assignment tab (see upper right).
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