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In the marketing communication and customer relationship management module, I learned that corporations use various advertising and digital marketing methods like content marketing and social media marketing to transmit information about their goods and brands to consumers to encourage them to purchase. Integrated Marketing Communication (IMC) is a marketing plan that aligns and interlinks numerous platforms and communications networks to generate a single branded message. The marketer employs marketing communication techniques to make prospective buyers aware of the brand, which implies that a mental picture of the brand is formed in their brains, which aids in the purchasing decision-making process. Customer Relationship Management (CRM) refers to the tools and tactics firms use to monitor their clients connections from when they join until completing projects. CRM is among the most exciting new developments in contemporary marketing for organizations in various sectors. One way that organizations keep tabs on their interactions with their clients is via CRM software and methods. When it comes to keeping track of customers, a CRM system helps organizations remain in touch with them, react more quickly to the changing demands of customers, and increase profitability.
Group working is essential as it helps people with different opinions and experiences come together and work towards a common goal. Before this module, I doubted the group works potential to unlock my talents. After working with teammates for several weeks, I realized some of my latent strengths and weaknesses, such as critical thinking and anxiety. The group initially operated without an administrator, but we eventually realized the need for a leader. As a result, we elected a manager who could direct, persuade, motivate, and communicate effectively. Choosing a head person was challenging because we could not entrust anyone with authority, considering our different personalities. I had consistently underestimated the opportunity to unlock talents fully while working in a group. I was unconscious of the notion of teamwork before the module, but I later discovered that teamwork had significant benefits. I initially did not get along well with others as I strived to keep a good reputation.
Group activities helped people who were less committed to duties improve their personalities. A positive dependency emerged in the group because teammates claimed that we could only achieve the objectives through cooperation. Cooperation in the organization was brought about via mutual help and sharing of resources. Consequently, the group reached normalcy as team members came together, recognizing each others roles and offering support. Things were a lot clearer now, and the team felt more united. The ensemble had been put together to create synergy and was now on stage. People were now efficiently working together in the group to achieve a common purpose.
I assessed my learning during the group project to determine my comprehension level and improve where necessary. I formed a lot of self-judgments, referred to various web-based questionnaires, and participated in discussions with all team members to enhance my learning. The core benefit of the group project was improved self-confidence and knowledge of the self-development needs. The group exercise helped me become more confident in making decisions, working with people of different cultures, and socializing with strangers. After self-assessment, I realized that I needed to improve my leadership skills to enhance decision-making and coordination when working with a team. I also noticed that I interacted with others poorly; thus, I ensured I improved my communication skills. It is worth noting that cultural understanding is an effective business strategy for establishing workplace harmony. I needed to be open-minded to work with people of diverse cultures and ideas. Although I was not too fond of some peoples aggressive behavior, I am glad the group taught members the essence of cooperation. The group learning experience will help me in the future; self-confidence and cultural awareness will help me co-work with others.
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