Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.
This part of the marketing plan presents the future goals of the seafood company Oceanside, in particular, its marketing and product objectives for the next five years. Seafood’s businesses rely heavily on the quality of their products as well as clients’ financial abilities (Thong, Solgaard, Haider, Roth, & Ravn-Jonsen, 2018). The business will aim to maintain its presence in the current markets, expand into new markets, and improve the outreach of its marketing with higher quality and new products.
Currently, Oceanside works in the sphere of retail and collaborates with various stores that sell the company’s products. Oceanside will maintain its place in the market through repeat purchases and increasing awareness of the brand (Kerin & Hartley, 2017). The recognition of Oceanside’s products will grant it returning customers and higher demand. Moreover, Oceanside plans to open its stores in locations where the demand for seafood is higher than average. This will allow the company to try introducing new products in small batches to evaluate clients’ responses to other types of seafood. The basis of the foodservice sales will include salmon and cod, the most reliable, although competitive, market segments (Thong et al., 2018). New products such as tuna, mussels, crab, and others will be tested through small stores in the most profitable areas.
By the fifth year, Oceanside aims to expand its retail presence with new products and increase its share of the market by 20 percent. It is expected that the sales will double, and the number of returning customers will continue to grow. Overall, the brand’s recognition is estimated to improve significantly, allowing the business to offer an expanded selection of seafood products. By the fifth year, retail store sales of seafood will reach 70 percent in the United States, and the company’s branded store sales will be at 30 percent.
References
- Kerin, R., & Hartley. S. (2017). Marketing (13th ed.). New York, NY: McGraw-Hill.
- Thong, N. T., Solgaard, H. S., Haider, W., Roth, E., & Ravn-Jonsen, L. (2018). Using labeled choice experiments to analyze demand structure and market position among seafood products. Agribusiness, 34(2), 163-189.
Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.