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Ventura Hills is a facility that currently offers assisted living and care to persons with memory problems. This care home for elderly citizens is found at 1207 Jackson Keller Road, San Antonio, Texas. The mission of Ventura Hills is to provide the best care, support, and comfort to more elderly citizens and ensure that they lead happy lives. Persons taking care of the elderly can select from the available houses and apartments. The ultimate aim is to ensure that such individuals lead happier, contented, and comfortable lives while receiving the relevant medical support and attention.
Vision Statement
At Ventura Hills, a new sense of pride has emerged since the facility is now under new management. The leaders and caregivers focus on the best ways to provide personalized services and support. They allow their clients lead comfortable lives while remaining in an environment that is warm and harmonious. The present vision is to transform the available services and provide additional support to more people. The demands, expectations, and goals of all elderly residents at Ventura Hills dictate all activities undertaken. All stakeholders consider the best ways to collaborate and improve the quality of life for all elderly citizens.
Organization Values
Ventura Hills is a living facility whose foundation is based on a number of key values. First, individuals are respected and empowered to maximize their potential. Second, the value of love is evident whereby caregivers monitor the experiences and wellbeing of all residents. Third, the organization is convinced that the elderly should have access to a smooth social and cognitive development during old age. Fourth, Ventura Hills accepts the fact that the elderly are integral members of any given society. Finally, the ideals of continuous empowerment, care, and support are critical aspects that define Ventura Hills’ core values.
Property Description
Ventura Hills Senior Living has been a living residence for persons in need of assisted living services. Located in San Antonio, Bexar County in Texas, this facility has a total of 97 units. Eighty of them are for assisted living while 17 are designed to provide memory care to the targeted clients. It has a total of 97 units or beds that provide revenue to the facility. The licensed capacity for Type A is around 160 while that of Type B assisted living is around 31 beds. These units are found on a site measuring 6.14 acres. Additionally, the facility has 5.62 acres of unused land. Two buildings are evident and occupy around 14.9 thousand square feet but currently not in use. The present owner of Ventura Hills is Eagle Senior Living, which also manages the facility through its management arm by the name Greenbrier Senior Living. Renovations and improvements are considered to improve operations, service delivery, and profitability (see non-detailed Floor plan attached).
Basic Services
Ventura Hills is presently providing timely and 24-hour services to its clients. The workers operate as a team to meet the daily expectations, address emerging issues, and respond to emergencies in a timely manner. They living assistance services are capable of meeting the needs of the elderly. Additionally, the workers are able to offer assisted living support to individuals with limited mobility and mental problems. Such services make it easier for them to bath, cook, and clean their respective rooms. They offer additional support and personalized care to ensure that the elderly are able to pursue their goals diligently.
For better health outcomes and experiences, Ventura Hills collaborates with family members to ensure that all services are personalized and capable of delivering positive results. They receive timely support so as to engage in physical activities and recreational events that deliver desirable outcomes. The current owner intends to increase and improve the available convenient facilities. The key focus would include beauty salons, laundry rooms, libraries, and convenience stores (see Floor Plan above to understand how it helps provide such services).
Additional Services
The new management is planning to introduce additional services to meet the demands of the targeted clients. For instance, the renovations and improvements being considered will allow this facility to transform the experiences and outcomes of more individuals. The leaders are considering the best ways to offer personalized psychological support. There is a need to provide standby assistance for beneficiaries. Other services include wheelchairs, improved diets, and provision of guidelines and information for proper medical health outcomes and experiences.
Current Financial Situation
Since the occupancy rate remains low at this facility, the operating income stands at 542,000 USD. However, the figure has been declining within the past three years. This means that there is a need for the organization to consider some of the best ways to improve operational performance and increase profits. From the latest report, it is evident that the occupancy rate has remained below the recorded market levels. For instance, the occupancy stood at 51 percent, meaning that Ventura Hills had a lower rate and incapable of increasing profits.
From the detailed financial statement from this facility, it is agreeable a net loss of 50,388 US dollars were recorded by January 2020. The organization had made similar losses since 2019. These statistics reveal that something needs to be done in an effort to improve profitability. The new owner is planning to renovate and put some of the idle buildings into use. The improvement of the available resources and consideration of an effective marketing plan will attract more clients and while maintaining the maintenance expenses at a constant.
Demographic Analysis
The selected region of St. Antonio forms the primary source of clients for this facility. In the wider locality, it is agreeable that there are more people above the age of 64 years. Specifically, the presented graph indicates that the number of elderly persons would go up to 480,000 by 2030. This projection explains why there is a need for the facility to consider new ways to focus on the needs of persons about the age of 60. A detailed consideration of the people above the age of 50 means that the organization will be prepared for the changing demographics by the year 2030. This high growth rate of more than 10 percent means that the facility has the potential to provide timely services and increase its revenues.
The median income for most of the families in the selected community is around 50,000 US dollars. While Asians appear to get higher income, there is a need to consider other races and apply proper strategies to meet their demands. Within a radius of around 5 miles, it is evident that most of the households will earn around $54,000. These individuals are expected to meet the demands of their elderly ones. Individuals between 24 and 50 years appear to get higher salaries of over 100,000 US dollars irrespective of their racial backgrounds. These citizens have the relevant resources and finances to meet the demands of their aging parents.
Customer Profile
Michael Brown: A elderly man aged +70 years and has diabetes.
Brown is 71 years old American citizen who currently lives in Saint Antonio, Texas. He has a single son and his wife passed on when he was only 56 after a road accident. His son, Joseph, is currently 49 years of age and is working as a pilot. His family has relocated to live in New York due to the nature of their careers and professions. Within the past six years, Brown has been living with diabetes and has been having various challenges trying to get the relevant medical support and assisted living care. Joseph has decided to hire a house manager who is from a different racial group. This move was taken in order to ensure that Brown received the relevant services and recorded positive health outcomes. Language barrier has remained one of the key problems that is affecting the quality of support available to Brown. Occasionally, he has been complaining to his son that things are not good and that he might be in need of a place he could call home.
Based on the nature of this scenario, Joseph and his wife are optimistic that they can find a good community or living facility that provides the best care near their home. They want a place that is near their home and that provides convenience for visiting and seeing him whenever they are around. With the ongoing renovations, this client might be in a position to get the much needed services and be able to record a positive health experience or outcome.
Competitive Analysis
Competition remains a key challenge in any area of investment. In Saint Antonio, several living centers exist that provide superior and personalized services. These facilities focus on the unique needs of the clients and consider the best ways to record positive outcomes. Some of the key ones include San Antonio Supported Living Center and the Morningside at the Meadows. These facilities are characterized by excellent services that are available 24/7.
Ventura Hills has emerged as a possible competitor that is capable of providing personalized services to more clients. While occupancy rate remains extremely low at this facility, the move to renovate and increase the available services will deliver positive results. This approach will increase the level of competiveness and ensure that it continues to attract more elderly persons. The improvement of the available mental services will help the facility improve its current position. The managers can focus on competitive advantages that will make it more sustainable and capable of delivering timely results.
SWOT Analysis
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