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Introduction
The following paper outlines the secondary research conducted for attaining information on the launch of a wine bar in London. The wine bar is to be launched in a profitable area of London which is predicted to become a posh and competitive place for established bars and restaurants. However as the development is still taking place in the region. The prices of the land and property are affordable despite the location being in London.
Another point in favour of the location is that it is located at near central London and is accessibility by commuters and professionals residing and working in the region. The company has been able to access secondary data in the form of study which depicts the demographic characteristics of the area and its vantage point as a business location as per the research. The paper analysis the study in terms of relevance to the business and its prospective launch and provides the recommendations which can aid the business in establishing itself in the stated location.
Data Sources and Type of Information
The research data that is available for the purpose of this paper was taken from a secondary research agency. The research agency deployed research agency to collect information through the process of interview based surveys form the local community in the region. The focal point of the questionnaire that was used in this study pertains to the crime and safety situation of the region and the demographics of the people residing and operating in the area.
The questionnaire provides a letter of intent on behalf of the research agency and the community forum which sponsored the research. The respondent however include people form various walks of life who are familiar with the area and can provide sufficiently comprehensive and accurate information on the region of Central London which is being targeted by the community forum and the research agency. The questionnaire that was used is developed in such a manner that it is simple to read and comprehend for the respondent./ moreover most of the questions are close ended to attain a relatively tabular and computable result while open ended question have been provided where more abstract information can be collected.
Analysis
The results of the data collection and analysis depict that the respondents that were interviewed through the questionnaire had been residing in the region for about 5 years. This shows that the people residing in the region have been doing so for a period of time and are satisfied with their location. the questionnaire also depicts that the region is close to the countryside and yet still it provides a myriad of facilities for the residents and people working in the region Moreover the respondents provided that the region is relatively quiet whole still being London and that its provides easy access to amenities I and around the region.
Moreover the families of the people have also been residing in the region for a long period of time as the crime rate is very low when compared to the rest of the London. The region also does not have any significant problem pertaining to crime and violence however people have notices youth and gang members on streets on a number of occasions and who sometimes indulge in violence. Moreover the region also has parking problems and limited bus service which cause some problem for commuters. The people in the region are satisfied with the demographic characteristics of the areas which have remained relatively the same over the period of time.
However the region is taking to increasing rates of crimes, which are still lower than the rest of the London. The main issues pertaining to crimes are caused by the youth and members of the youth gangs. The main crimes however pertain to vandalism of public and private property as well as petty theft. In most case however the crime was reported to Bus Company, the authorities and the headmasters of the schools to which the youths belonged to.
Recommendation
The region that is invested in by the wine and bar business is very suitable for the business as the local residents are satisfied which the area and its facilities. Moreover the crime rate is very low and the only disturbances that do occur are from the youths which pertain to petty theft and vandalism. Moreover the location is of prime importance as the business would be having a steady flow of local as well as tourist customers. The central London location also provides the prospective patrons of the wine bar with commuting access to other regions of London as well. As a result it is highly recommended for the business to open the wine bar in this location.
Conclusion
Deriving information through the data provided, it can be said the region where the business has invested in for the wine bar is relatively safe. The region provides different types of facilities to the people residing in the region and is much safe from heavy duty crimes. The crimes however which are faced by the residents in the region pertain to small petty thefts and vandalism of public property. These crimes are conducted by the youths in the region, which belong to local gangs.
However they are reported to the authorities and the respective schools to bring about action against them. Through the research data we have been able to determine that it is very safe and convenient for the business to launch a wine bar here. The youths will have to be dealt with in term of restricting their access to the bar and the protection of the bar against their vandalism. However the already satisfied people living in the region and the constant influx of commuters and professionals who work in central London to the region would be providing a profitable flow of customers for the business. Therefore the business should launch their wine bar in this region.
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