LM Ericsson Company Social Responsibility

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Introduction

Business roles are continually changing with increasing responsibility to society. Major corporations in the world no longer ignore global issues as well as the communities around them. Social responsibility has become a major concern for corporations as they strive to impact on society, as well as build their corporate image. One of the reasons for this trend is mainly because of globalization, which has necessitated corporate’s need for a global presence. In addition, the increasing needs of society, especially concerning global issues that range from famine to global warming, among others, have increased its need. In essence, the business has been revolutionized to attend more to an equally dynamic world.

For instance, in the 1940s, businesses focused more on economic dominance, with great emphasis on providing goods to consumers at the lowest possible price¹. This changed in the 1950s and 1960s, as governance took shape in most corporations. World competitions took shape in the 1980s as countries saw a rise in inflation and unemployment rates. Moreover, the business revolution continued in the 1990s, and this period saw an increase in job-hopping with the introduction of temporary employment. Current problems facing the world have, however, necessitated further changes in business roles as they strive to counter some of them. This paper will try to review behaviours, actions, and communications of LM Ericsson to the society.

Business and society

Society is faced with various challenges in current times. Some of these include environmental damage, family breakdown, ageing population, multiculturalism, inequality, globalization, and consumerism, among others. These problems affect the business world in many ways. This is mainly because of the very society forms and promotes businesses. Stakeholders are mainly from society, and with developments brought about by globalization, diverse cultures usually come together to form part of the corporate community.

Moreover, factors such as the power of labour, profitability, and equality, among others, dictate the way businesses interact and communicate with society. In this regard, the two entities (business and society) interact continually and are becoming increasingly inseparable. Furthermore, the changes in the social environment have continued to transform societies in many ways, and these include both positive and negative impacts. In essence, the changes in a social environment have brought about opportunities, threats along with challenges to businesses corporations².

LM Ericsson

LM Ericsson is considered as one of the leaders in the telecommunication world. It is named after its founder Lars Magnus Ericsson, who started the business back in 1876. The company has evolved over the years from a telegraph repair yard to a leading industry in telecommunication. The company transformed from a telegraph industry to roll out telephones that have revolutionized their performance over the centuries. The company deals in supply of mobile networks and boasts of vending to over 50% of commercial mobile operators throughout the world. The company also continues to provide GSM services to its vendors with an increase of about 40 million new users every month.

In addition, its network vendors account for more than two-thirds of total net sales. This shows how valuable the company is to society and the world at large. Ericsson works to carter for corporate responsibility by empowering its people through the provision of a market-based solution to society. It does this by reducing the environmental impact on the world, allowing communication to all, allowing for a low-carbon economy, ensuring business responsibility, providing response service (volunteer), and caring for society by addressing worldwide sustainability. In essence, the company has worked to promote sustainability and link to society³.

Behaviours, actions, and communications

Various companies throughout the world consider their steps carefully when dealing with issues that relate to society. This is because society forms a vital part of the business community. For instance, the image of a business in society determines its performance, profitability, as well as a competitive edge. Based on Ericsson’s behaviour concerning corporate responsibility and its contribution to society, the company is doing its best to address these challenges. One main way of conveying its link to society is through networks, global services, as well as multimedia. This has been enabled by reducing the environmental impact on the world, allowing communication to all, allowing for a low-carbon economy, ensuring business responsibility, providing response service (volunteer), and caring for society by addressing worldwide sustainability.

LM Ericsson’s performance with regard to minimizing environmental impact

As has been stated above, LM Ericson undertakes several aspects of social performance. These include reducing the environmental impact on the world, allowing communication to all, allowing for a low-carbon economy, ensuring business responsibility, providing response service (volunteer), and caring for society by addressing worldwide sustainability, among others. In this regard, the company has a significant social responsibility towards society. Of great concern are environmental challenges that face the world.

The rapidly increasing population is putting pressure on already exhausted natural resources. In the process, this causes pollution to the environment as more carbon is released to the surface. Moreover, industrial wastes and carbon release to the surface have been hugely credited with global warming and environmental degradation. To avert this, several companies, including LM Ericsson, have emphasized on maintaining low carbon emissions to the surface. This is for the good of society and works towards prolonging life in the world.

Positive elements of performance

The environment has become a crucial issue in the modern world. Every part of the world is currently encouraged to conserve its environment. In fact, every country is working to reduce its carbon emissions. LM Ericsson has placed more emphasis on conserving the environment through its initiatives. These are aimed at achieving a better carbon-clean society. The company has built a strong network that is focused on reducing environmental degradation.

The company does this in many ways, namely, naturally through its mobile telephones, which restricts travel and therefore allows communication from remote areas. This is very important in reducing pollution in the environment. In addition, the company work all round to provide networks that are energy efficient. This is another way of saving energy as it ensures efficient energy usage. Moreover, the company utilizes innovation to minimize its carbon footprint.

Negative elements of performance

In Ericsson’s strive to conserve the environment, it has introduced health hazard to society. This is in the form of health hazards potentially caused by the products to human organs. As much as mobile phones reduce pollution through reduced travelling, it possesses other health hazards such as cancer and destruction to human organs like the ear. This makes it cautionary to use even though its utilization is unavoidable in the current regime. Moreover, disposal of these electronics is another issue, as they constitute pollution to the environment⁴.

LM Ericsson’s performance with regard to fulfilling needs within society

Society needs are diverse and difficult to fulfil. People grapple with different as well as shared problems throughout the globe. These include famine, poverty, global warming, and communication barriers, among others. This has revolutionized the roles of business entities. LM Ericsson has continued to work towards fulfilling these needs. This has been done through communication, which has improved the lives of society. People are able to communicate from remote locations.

This saves them the expense of travelling and improves accessibility to remote and distant parts of the world as well as its ability to save time. In this regard, the company empowers society to achieve connectivity, which is quite essential in its need to realize the MDGs (Millennium Development Goals). In addition, the company has strategies for response to disasters and relief to society. This shows how caring they are and respond to the needs of society.

Stakeholders affected by the performance

LM Ericsson strives to fulfil the needs of society in its behaviour, actions, and communication. This is done through reducing the environmental impact on the world, allowing communication to all, allowing for a low-carbon economy, ensuring business responsibility, providing response service (volunteer), and caring for society by addressing worldwide sustainability. The stakeholders involved include investors, managers, staff, and society, among others.

LM Ericsson’s impact upon its society and stakeholders

The impact of LM Ericsson on the society and stakeholders are immense. This has empowered society to strive towards reaching millennium development goals. The stakeholders are significant in ensuring continuity to the company. By gaining global presence, the company works to improve its image among stakeholders. Higher profitability is thus achieved when the company positively influences both stakeholders and society⁵.

Conclusion

The environment has become a crucial issue in the modern world. People grapple with different as well as shared problems throughout the globe. These include famine, poverty, global warming, and communication barriers, among others. This has revolutionized the roles of business entities. LM Ericson undertakes several aspects of social performance. These include reducing the environmental impact on the world, allowing communication to all, allowing for a low-carbon economy, ensuring business responsibility, providing response service (volunteer), and caring for society by addressing worldwide sustainability, among others. The company, therefore, helps society to achieve 21^st-century Millennium Development Goals.

Reference List

Cramer, Wolf. “The role of business in society… in more than 800 characters!” wolfc.posterous. 2011. Web.

Davis, Ian. “What is the business of business?” mckinseyquarterly. 2005. Web.

Ericsson, Inc. “History.” ericsson. 2011. Web.

Hills, Jan. “WORKPLACE ISSUES AND ADVICE.” personneltoday. 2008. Web.

IBS Center for Management Research. “Business Communication: Overview.” icmrindia. 2010. Web.

Footnotes

Ericsson, Inc., “History,” ericsson. 2011.
IBM Center for Management Research, “Business Communication: Overview,” icmrindia. 2010. Web.
of Cramer, “The role of business in society… in more than 800 characters!” wolfc.posterous. 2011. Web.
Jan Hills, “WORKPLACE ISSUES AND ADVICE,” personneltoday. 2008. Web.
Ian Davis, “What is the business of business?” mckinseyquarterly. 2005. Web.

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