Learning Outcome: Identify and understand the internal and external demands on

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Learning Outcome:
Identify and understand the internal and external demands on

Learning Outcome:
Identify and understand the internal and external demands on business for cultural and ethnic diversity in building the customer relationship.
Discussion Prompt
How can an organization establish and maintain customer relationships with diverse customers?
What are the challenges of doing so?
How might advantages of establishing and maintaining customer relationships with diverse customers potentially impact the company?
reply to two classmates.
Response 1:Michelle : An organization can successfully expand by establishing a more diverse customer base internationally. This can be done through international marketing to analyze their trends, events and customs. Although there would be a lot of research on and implement but the advantages of creating international customer relationships are huge. In order to maintain the international relationships the organization would have to consider cultural differences, trends and international law. These considerations would be a challenge for an organization to adapt and maintain as they are individually complex to each area. Establishing and maintaining customer relationships with diverse customers can create more chances to grow the organization. Diversity allows for a larger reach for customers therefore increasing the customer base. It also helps improve the customer experience because the customers feel that they are being respected. “48% of employees believe that respect is the most essential factor for a culture of inclusion” (Mills, 2020). By learning certain customers or trends the customer can feel catered to and is more likely to continue business with that organization.
response 2: Ebony: How can an organization establish and maintain customer relationships with diverse customers?
A company must first start by hiring a team that reflects the diversity of their customers. Diverse cultural perspectives will inspire creativity which will then make a business more competitive and profitable. Knowing your customers’ wants and needs culturally will attract and retain customers. For an example Sally’s Beauty Supply Store offers a broader and more adaptable range of products and services for all cultures. Knowing the trend can also help an organization establish and maintain diverse customer relationships. Promoting diversity through social media, ads, and in-store displays can help maintain diverse customers.
What are the challenges of doing so?
I think it can be a challenge if you don’t have diversity within your workplace. Diverse customer service can better help communicate and relate to the customers. Being aware of your biases and assumptions. Trying to cater to everyone’s needs might also be a challenge, being that you will encounter different languages, age groups, cultural backgrounds, sexual orientation, religions, and genders.
How might advantages of establishing and maintaining customer relationships with diverse customers potentially impact the company?
Having diverse customer service will impact any company in a positive way. It can lead to more customers and more diverse customers. Also, by embracing diversity businesses can build stronger relationships with their customers. Diversity in customer service can also lead to better financial results and competition.

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