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Lasswell’s model of communication was proposed in the middle of the 20th century by a professor at Yale University, Harold Lasswell. The analysis of mass communication, according to the model, can be conducted using four questions, identifying the message, channel, message recipient, and its effect (Vivian 49). It is noteworthy that the channel in Lasswell’s theory is a mass communication medium such as a radio, a book, or a TV show. Thus, the description of the communication process using the model makes it possible to determine not only the participants but also the results.
The application of the model to the consideration of any message of the mass media is simple. Four questions need to be answered sequentially to identify key aspects of communication, the first of which is “Who says what?” (Vivian 49). The answer allows describing both the creator of the message and its content. The second question is used to identify the medium of communication, and it is “In which channel?” (Vivian 49). The third question aims to identify the audience of the message and is formulated as “To whom?” (Vivian 49). Finally, the last question helps to assess the results of the communication process, and it is “With what effect?” (Vivian 49). Thus, the model can be applied to analyze any message transmitted through the mass media.
For analysis using the Lasswell model of communication, the CNN Business publication was selected, which introduces new features of Apple iOS 15. To examine the process, it is necessary to pose and answer four questions:
- Who says what?: Clare Duffy, CNN Business journalist, reports on the features of the new version of iOS-based on Apple’s presentation. The publication underlines the relevance of changes in the post-pandemic world (Duffy).
- In which channel?: the message is transmitted through CNN Business, which focuses on business and economic news coverage.
- To whom?: the message is intended for a wide audience of potential and existing Apple consumers and people interested in news of the technology industry.
- To what effect?: the result of the communication is to highlight the current activities of Apple and present changes in one of their products. This effect is also associated with the achievement of the company’s marketing goals and providing detailed information for existing and potential customers.
References
Duffy, Clare. “Apple Unveils iOS 15 with New Features for Post-Pandemic Life.”CNN Business, 2021. Web.
Vivian. John. Media and Mass Communication. 11th ed., Pearson, 2014.
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