Introduction (200 words) The introduction should draw from academic sources a

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Introduction (200 words)
The introduction should draw from academic sources a

Introduction (200 words)
The introduction should draw from academic sources and include (but not limited to):
A brief explanation of the aim of the case study report
A definition of the internal business environment
A definition of the micro business environment
A definition of the macro business environment.
Section 1 (400 words)
This section should give a summary of TUI by including the following (but not limited to):
Business overview (e.g., key events, products/services, business type, legal structure)
Size (e.g., annual revenue, number of employees, scale of operation, market share)
Sector and industry operations
Direct and indirect competitors
Organisational structure and leadership team.

Section 2 (400 words)
This section should interpret the information provided by including the following (but not limited to):
The impacts of increasing corporate tax rate after Brexit on TUI’s internal environment
How TUI can recover from challenges they are facing using internal environment
Section 3 (400 words)
This section should interpret the information provided by including the following (but not limited to):
The impacts of increasing corporate tax rate after Brexit on TUI’s micro-environment
How TUI can recover from challenges they are facing using micro-environment.
Section 4 (400 words)
This section should use the information provided to analyse TUI’ macro environment:
The impacts of PESTLE factors on TUI’ operations.
How TUI can recover from challenges they are facing using macro-environment
Conclusion (200 words)
This section should include (but not limited to):
Suggestions for TUI how to improve its operations considering the micro, internal and macro analysis.
Propose recommended strategies, possible limitations and possible action plan

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