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The growth of international brands can be supported by international trade organizations. They can create an opportunity for businesses to offer specialized products to the markets while expanding globally. The reason for it is that they reduce costs of distributing products to other countries, make possible trading with countries that were not available to distributors earlier, and help with resolving disputes that may occur. Therefore, the international trade organizations can significantly assist international brands in their expansion.
The main goal of international trading organizations is liberalizing trading in the world. This is implemented by assisting countries and their representatives in negotiations and coming to conditions beneficial for all sides. An example of such an organization is the is the World Trade Organization that was established specifically to monitor the international trade with the goal of liberalizing it (Anderson, n.d.). This liberalization consists of minimalizing the engagement of government in trading. This helps international brands to deal with less bureaucracy and reduce costs of export. The fees that have to be paid by organizations would be much higher without the engagement of international trading organizations. They organize negotiation processes between representatives of countries where they set specific conditions based on which the trades will be conducted. This allows to avoid many issues that could possibly occur (Smith, n.d.). The problem of extra taxation would be one of them. Because the process of exporting a product is organized, countries have agreements on how fees must be paid, which eventually helps to reduce them.
Without international trade organizations, there would be many obstacles for international brands to deliver their products worldwide. They would face issues with taxation, unnecessary governmental engagement in the trade, high export costs and inability to resolve occurring disputes. Therefore, the growth of international brands would be impossible without assistance of international trade organizations. Even though their help is mostly indirect, yet setting proper conditions for a liberalized and accessible system based on transparent international agreements improves the possibilities for international trading.
References
Anderson, K. (n.d.). World Trade Organization. Encyclopedia Britannica. Web.
Smith, N. (n.d.). Liberalization. Encyclopedia Britannica. Web.
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