Innovation and Creativity in a Complex World

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Table of Contents

Introduction
Strategic marketing
Technological approach
Leadership
Education system
Conclusion
Reference

Introduction

Methods of management have consistently changed with time. Environmental dynamics in the last few decades have continued to call for better management approaches. Accordingly, organizations whose managements fail to address the issue by adjusting the approaches to fit the demands of the new world have always stood a greater risk of going under. However, the current approaches are similarly becoming inadequate for the future. The complex future dynamics are calling for better methods that would ensure that creativity and innovation are sustained. As Wagner (2009) puts it, the older generation “is doing everything wrong.” What the current society needs to do is engage in the exact opposite of what is happening currently. These sentiments are echoed by Hamel (2007) when he points out that most companies are engaged in operational and product innovation when actually what they need is management innovation. This paper will highlight what the society can do in order to ensure that the future of management is bright and that the Y generation extends the high performance and productivity.

Strategic marketing

In her analysis of the annual conference of the World Future Society held in Chicago in 2009, Wagner (2009, p. 53) identifies several ways through which the management society can ensure consistent success in the future. The first approach is using marketing to fight poverty. According to futurists, organizations that will succeed in future must change their approach to marketing from generic messages aimed for the whole community to social marketing which identifies a given target group and develops a message that is specifically designed for them.

Technological approach

Technological revolution is a great opportunity for organizations that have expectations for the future. The current global recession is just but an indication of the end of industrial age and ushering in of the technological age. By making use of technological advancement, the recession can be controlled. In addition, organizations that will make use of the technology by harnessing the interactive opportunities offered by the Internet and changing their organizational structure will stay relevant and emerge victors within the global economy (Wagner, 2009, p.54).

Leadership

Change in leadership is another way forward for institutions that are expected to make an impact in the future. Wagner (2009, p55) argues that the current system has offered too much reliance of citizens on the government. However, successful institutions will have to change their leadership so that citizens are given power to form the leadership. This could be achieved by community capacity building strategies that will empower the communities to ensure that they are in position to tackle their own challenges. In addition, the government must take every necessary step to encourage creativity within its subjects.

Education system

Finally, Wagner (2009, p.57) points out the role of education in the futuristic approach to management. While the current education system emphasizes on mathematics, reading and writing, there is need for better approaches which will engage students into active learning that will include other dimensions like interpersonal skills, ethics, access to information, discipline and the use of technology. These are the prerequisites for a future that is relevant and successful for any organization. By doing this, the society will have imparted the appropriate knowledge to the Y generation who are the leaders in this future.

Conclusion

In conclusion, the notion that the future or our children looks bleak is true to some extend. However, organizations that will employ the appropriate management skills and strategies will remain successful. Through the use of strategic marketing skills, embracing of technology, good leadership and changes in the education system, the future looks bright. Organizations will remain relevant in the global economy.

Reference

Wagner, C. (2009). Innovation and creativity in a complex world. Annual Conference of the World Future Society. The Futurist. Nov- Dec, 2009.

Hamel, G. (2007). The Future of Management. New York: Harvard Business School Press.

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