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Just like in other parts of the world, visual entertainment reshapes the culture and values of Americans in a number of ways. In fact, entertainment influences the mode of communication among Americans. The television is the most influential entertainment tool. Since its invention in 1950, it has influenced the behavior of many Americans.
Television programs set the agenda for Newspaper writers, magazine editors, scholars, and content designers. The television reports various events around the globe, which influence the culture of various American communities. For instance, the television reports events related to war, sports, and movies, which help Americans in evaluating their own society. In particular, the reports presented by journalists help Americans in formulating or supporting certain polices (Valenti, Brown, & Trotta, 2000).
Restoration of democracy in various parts of the world could not have succeeded were it not for the television. Every Tuesday, Americans watch the favorite program referred to as the Super Bowl. The program is very important because a young talent in music is always introduced to the public. In various media stations, politicians are interrogated over certain issues affecting the population.
The president relies on the television to pass critical information to the people. In the financial market, people are able to get updates from various stock markets without necessarily having to travel to various cities. For young people, the television runs a show that advertises fashion wear.
The visual entertainment influences the behavior of Americans in many ways. However, the impacts are mostly negative because children who are addicted to the television cannot perform well in class. Moreover, children are affected in terms of health because they are unable to interact in games and plays. Individuals who are addicted to visual entertainment are antisocial because they lack time to acquire social skills.
Many visual entertainment programs influence children sexually because they introduce pornography, violence, and drug abuse to children. For adults, they are also influenced negatively because many people dress and eat according to television adverts. For others, the television influences their leisure activities.
Some are forced to spend heavily on things that do not matter. Hollywood movies have affected the behavior of people in terms of treating others. In the Hollywood movies, people are encouraged to treat others ruthlessly. Generally, the visual media has affected the moral standards of Americans (Ivory, 2012).
Even though the visual media is accused of propagating evils, it has also introduced some cultural practices that are constructive. Many individuals have been able to express their feelings through music.
The videos show the level of commitment and seriousness of a singer. In fact, the singer is able to express his or her feelings in a way that could not be expressed in any other form. Psychologists claim that music could be used to relieve pain. Through music, Americans have had a chance of socializing, meeting new people, learning new values, and appreciating cultural diversity.
It can be concluded that American culture could not be the way it is currently were it not for visual entertainment. The American culture is perceived to be diverse mainly because of the media. The media has always criticized biases that arise from ethnocentrism. Lack of cultural diversity in many societies is attributed to ethnocentrism. The media has eliminated this aspect in the American society. In the US, people co-exit freely because they do not allow their traditional origins to affect their performance and socialization.
References
Ivory, K. (2012). The blurring of lines between online and digital storefronts. BNP Group, 9(21), 1-5.
Valenti, F. M., Brown, L., & Trotta, L. (2000). More than a movie: Ethics in entertainment. Boulder, CO: West view Press.
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