Increasing the Consumption of Healthy Food Products

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Table of Contents

Goals and Objectives
Selected Audience
Core Strategy and Evaluation
Possible Oppositions and Countermeasures

Goals and Objectives

The health of human binges depends on the fluids, beverages, and foods they consume. This marketing strategy seeks to introduce healthy food products such as low-fat milk and whole-grain carbohydrates. The project will educate people in the society about the importance of positive health practices and proper dietary intakes.

Main Goal

The main goal behind this marketing project is to increase the consumption of low-fat milk and whole-grain carbohydrate sources.

Measurable Objectives

To educate over 80 percent of the targeted population about these foods and has access to low-fat milk and whole grains.
The second objective is to educate the population about the importance of low-fat milk and whole grains within the first six months.
The third one is to introduce new sources of whole-grain carbohydrates and low-fat milk in the market.
The fourth is to market these foods to the targeted customers.

Selected Audience

The targeted audience mainly includes parents who have small children and teenagers. These groups can benefit the most from these products and teachings. The marketing project will also target adults and senior citizens. From this discussion, it is clear that the marketing strategy will make it easier to inform more individuals in the society about this project.

Core Strategy and Evaluation

A proper marketing should have the best core strategy in order to be successful. The first thing to consider during the marketing process is “price”. The marketers will educate more people about the importance of proper dietary intake and health practices. They will also avail these products to them at a cheaper price. The customers will also have to reduce most of their medical bills and expenditures because of better health practices.

The other aspect of the core strategy is “product”. This marketing strategy will introduce two “products” in the market. The first one is “behavioral change” whereby the marketers will encourage the targeted audience to embrace the consumption of whole grains and low-fat milk. The second one includes the “products” themselves. This aim of the project is to inform more individuals about the targeted behavioral changes proper dietary intakes. The strategy will also ensure the population gets the best milk and whole grains.

The third aspect is “promotion”. The marketers will use of various social media sites such as Twitter.com and Facebook.com. The approach will inform more people about these food products and their health implications. There will be promotional events to educate more people about low-fat milk and whole grains. The marketers will encourage people to ask questions and purchase these products. The other core aspect is “place”.

The recruited marketers will also ensure every single location receives these food products. It will also be necessary to visit as many places and locations as possible.

We will also collaborate with celebrities, businesspeople, religious leaders, and politicians. The approach will make the marketing plan successful because these individuals will present their knowledge and material support. Finally, the marketers will evaluate the strategy in order to address any challenges and make quicker decisions whenever the marketers encounter new problems.

Possible Oppositions and Countermeasures

Some of the major oppositions will include lack of financial support and insensitive audiences. In order to make the strategy successful, we will look for financial backups from various groups and sponsors. The approach will help us reach out to many regions. The proposed marketing strategy will ensure every individual gets the best ideas about proper health practices. These practices and countermeasures will make the marketing strategy successful and improve the health conditions of the targeted audiences.

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Increasing the Consumption of Healthy Food Products

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