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In this graded discussion, your virtual team will contemplate the marketing stra
In this graded discussion, your virtual team will contemplate the marketing strategies of your virtual business. To continue developing the strategic business plan, each virtual team member should contribute to this discussion by addressing the following discussion topics:
What are the components of a marketing strategy in a strategic business plan?
Discuss the components of the marketing mix and explain its importance in the strategic business planning process.
Discuss the types of products your business will sell.
Discuss product branding.
Explain the differences between each of the components of the promotion mix.
Explain how a pricing strategy is realized.
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