In this final assignment, we are putting it all together by analyzing a real-wor

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In this final assignment, we are putting it all together by analyzing a real-wor

In this final assignment, we are putting it all together by analyzing a real-world example and using our PR skills to analyze and provide advice for how the case could have been handled. Find one real-world public relations disaster or botched PR attempt and prepare a five page essay applying all concepts and applications we have diligently practiced throughout this class from your newly acquired PR position. This event should differ from those you selected elsewhere in the course. Required headings: Background – Provide some background on the case you have chosen and the public relations stance taken. Analysis-Analyze the company’s actions. How did they handle the disaster? What were the strengths of their response? What were the negatives? Advice- using some of the lessons learned in this course, how could this have been handled better? Conclusion- Please wrap up your thoughts and conclude on this case. This analysis should be four pages and written in 7th edition APA format. Please remember to support your ideas with at least two scholarly references.

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