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In this assignment you will be using a weighted decision model (also known as a
In this assignment you will be using a weighted decision model (also known as a weighted matrix) to help a company select a new CRM system. Use the information given below and construct a weighted matrix model that accounts for all information to help the company make the most appropriate choice.The company is evaluating several facets of CRM systems. These facets and their relative importance are listed below:
Contact Management20%
Reporting15%
Predictive Analysis15%
Marketing Automation Integration10%
Lead Management10%
Mobile2.5%
Social2.5%
Cost25%
Each vendor’s ability to meet these criteria is rated on a scale of 1 to 5. With 5 indicating good alignment, and 1 indicating poor alignment.
Assignment Requirements:
Create a weighted decision model that evaluates these CRM systems.
Include a copy of your Microsoft Excel file that includes this model.
Below your solution output in Excel please write a 3–5-line analysis of this problem and your findings.
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