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In light of current strengths and weaknesses, as well as your analysis of the ex
In light of current strengths and weaknesses, as well as your analysis of the external environment in Project Part 1, discuss 2 possible strategic alternatives. Alternatives are strategic approaches the company could take going forward from the point of your internal/external analysis. This is where you are telling the company executives what they should do, not what they’ve already done. Both alternatives should be fully developed, multi-functional, viable for the company and strong enough to stand on their own. Within each alternative be sure to highlight the expected benefits to the company of pursuing this option, and any potential pitfalls as well. For each alternative: Use one of the following strategies and its concepts from the text as a foundation for your discussion/proposal.
a. New product development
b. Entering a new market
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