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Introduction
Many modern sociologists not only state the increasing role of culture as a driving force of social development but also note that social changes receive mainly from cultural motivation. Indeed, the reality surrounding a person has been filled with cultural content today. Art, dance, and music help to strengthen socio-cultural traditions on the path of joint historical transformations. The most important thing is to assess humanity’s capabilities, which determine society’s degree of development. In the modern conditions of the development and manifestation of the possibilities of humanity, new creative cultural products and directions appear, the boundaries between art and technology are erased, and they are connected. The influence of the latest technologies led to the fact that artists began to create their creations with the help of modern devices.
New Features
More and more masters are becoming adherents of new programs and computer technologies that do not stand still, constantly changing and improving. Anyone can act as the author of a certain masterpiece, having mastered only an application or a program. In the modern world, communication between the artist and the public has moved to a new level with the help of virtual technologies (Fiero 401). Through the Internet, artists can interact with the public and post their works; as a result, a new term was born – new media art or media art.
Technological innovations, under certain circumstances, turn into innovative art. This happens as a result of the complete fusion of the artist with the chosen path of creativity. However, do not forget that achievements and objects are only a tool in the hands of the master. The popularity of the works will depend only on the artists, their abilities, and their ambitions. Thus, the development of the technical capabilities of computers and the technological simplification of their use contributed to the evolution of the creative refraction of computer graphics in creating animated images (Fiero 410). Technology at the present stage allows artists to construct worlds and images not only aesthetically attractive and artistically rich but also vividly reflect what is hidden in the images of imagination.
Transformation of the Essence of Creativity
From the point of view of the evolution of art in the XX-XXI centuries, the achievements of scientific and technological progress are the basis for the emergence of its new types (radio, television, cinema), the expansion and enrichment of means of expression (computer graphics, electronic musical instruments); the emergence of new styles (spatial music, electronic music). Under the influence of scientific and technological progress, the language of art in the context of culture has also changed (Fiero 410). The impact of technology has also introduced a new way and system of creative thinking into the language of art of the XX century. The artistic language of the work, for example, in music, began to be constructed and considered an acoustic phenomenon. In addition, the emergence and development of technology have led to the emergence of a new type of artist, whose primary material is the means of expression on digital media, a way to implement creative ideas.
Conclusion
At the turn of the XX-XXI century, the sphere of art and virtual space was extremely actualized. The achievements of computer technology have led to a remarkable phenomenon in the life of a modern person when events, communication, and creativity unfold within an unreal, virtual, but well-realized space. Consequently, there has been a relatively fundamental shift in understanding this phenomenon, and art has become massively accessible. This fact has both positive and negative sides. However, the essence remains the same, and many more self-expression opportunities open for artists. Art takes on new forms, reflecting the current social reality since technology is integral to life.
Work Cited
Fiero, Gloria. Landmarks in Humanities. 4th ed., McGraw Hill, 2016.
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