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Hotel Cavendish is located in the dynamic center of Bloomsbury in UK. A PESTEL examination is an essential tool which helps in analyzing the political, economic, social, technical, environmental and legislative pressures which may affect an institution (Institute of leadership and management 2007, p. 23). These external pressures that have an effect on Hotel Cavendish ought to be vigilantly taken into account by the hotel administration.
The hotel’s strategic fundamental position in the capital makes it susceptible to PESTEL pressures. This is evident in the existence of new rules in the city that need acquiescence. Demographic changes may lead to the diminution of market size and a fresh technology may be introduced (Institute of leadership and management 2007, p. 23). This requires new advertising and end user approval alternatives that need clear exemplification.
In a social context, London has an assortment of religion and cultures. Hundreds of languages are spoken in its environs and the employment of more trained staff that is multi-lingual is necessary for the 4-star hotel. Around 2 million visitors from all over the globe visit the center every month either for business purposes or leisurely as tourists.
Demographic trends evident in the changes in the populace age, composition along with the entry of new cultures and race in the area make it appropriate for the hotel to identify its potential clients.
The capital is an economic center and countless intercontinental businesses are carried out here. Large business moguls arrive in the city of London to transact huge business deals. There ought to be additional options of spacious conference rooms for delegates, aside from the present ones which host 2-80 people (Cavendish hotel, 2010).
The hotel administration should endeavor to sustain regular businessmen who may want urgent accommodation in the hotel or referred to alternative areas. Even though it is required to reserve in advance, there can be exceptional reservations for a number of regulars.
There are hundreds of overseas banks and offices for thousands of companies in London, and the employees and officials may need making urgent reservations. The effect of recession and change in stock exchange market fluctuations must be strictly monitored. Trends in economic indicators like the cost of raw materials and the level of income of its clients are essential information in knowing the visiting trends of clients.
Environmental issues from time to time control the social decisions and purchasing options that clients make in the selection of new services being offered in the hotel. Use of solar technology to produce energy and having breezy areas of shady plants are a benefit in selection of whether one will make reservations for the hotel or select a different option.
Out-of-doors landscaping with appropriate foliage at the lounge and entrance can take account of areas for dining. The hotel is a non-smoking zone. This course of action will successfully draw more non-smokers (Cavendish hotel, 2010). Those who smoke have to use alternative hotels, hence loss of clients. An effective way of pleasing both is by having rooms in a section for smokers. Some delegates may either be smokers or non-smokers and may desire to be accommodated in the same place.
It is not forgotten that technology is intensifying at an extraordinarily rapid pace. Sources of power and information systems are undergoing modification thus the need for the hotel to be very adaptive to these changes. Available options for publicity should be employed in an aggressive edge (Institute of leadership and management 2007, p. 23).
The government on numerous occasions initiates changes in bylaws and rules which may stabilize or weaken the hotels functionality. Such changes are directly related to politics consequently affecting the number of visitors into the country and the hotel. The operations in Cavendish hotel is affected by different forms of pressure that are best illustrated by the Pestle criterion.
It is imperative to acknowledge that the success of the venture is wholly reliant on the manner in which it manipulates the environment as portrayed by the political, economic, social, technical, environmental and legislative concepts (Institute of leadership and management 2007, p. 23)
Reference List
Cavendish hotel, 2010, Hotel Cavendish, 12th may 2010, < www.hotelcavendish.com>
Institute of leadership and management, 2007, marketing for managers, Massachusetts, Elsevier. Pp. 23
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