Hong Kong’s Container and Social Enterprise

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Table of Contents

Summary
Industry overview
Market positioning, customer characteristics, operations issues
Current operation practice including how it supports the adopted strategy
Assessment of the strengths and weaknesses of the current practice
Improvement opportunities and difficulty in implementing the strategies

Summary

Container shipping and transportation sector is one of the busiest sectors in China that records many transactions daily. The sector is credited for revolutionizing export and importation of diverse products from one nation to another.

Exemplary performance is recorded in the sector because operations are executed under noble ideals and effective operative strategies. They are also executed under favorable trade policies and guidelines.

In particular, the sector has adopted an effective cargo clearance system, hired qualified personnel to facilitate shipping and offloading activities and identified proper distribution channels. These aspects explain why the container sector in china is thriving despite the challenges that it faces.

This paper explores Hong Kong’s container and social enterprise to provide insightful information about its operations and performance to various stakeholders.

The discussion focuses on corporate culture and integration of IT systems as the operating practices that Hong Kong Container Company seeks to continue operating under. The discussion is based on the topic because of the significance of the container and social sector in China.

The sector is a major contributor of the nation’s economic performance. Variably, it facilitates availability and distribution of goods that include cars, iron, and coal, among other items from one part to another.

It also earns the nation a high amount of foreign exchange that is used in financing various projects in the nation. The goal of the paper is to give an exclusive industry overview, market positioning of the company, operating and customer characteristics.

Industry overview

Hong Kong’s container terminal and social sector have been vibrant over the past years due to its effective operating practices and guidelines. The sector that was formed to foster and coordinate shipping activities has been able to enhance performance levels in China.

This is evident since it has promoted trade between business enterprises and nations, especially within the Asian region. The terminal has undergone immense transformation structurally and in terms of processing of goods.

Similarly, it has a strong international network of shipping that cannot be matched with any other terminal that clears various types of cargo.

Operations in the terminal have also been made easier due to the introduction of automated systems that have been introduced and favorable trade policies. Notably, Hong Kong Container enterprise that has been operating in the sector has been providing quality services to customers.

The company focuses its synergies in clearing and distributing diverse shipped products to their respective recipients. Likewise, it performs immense social responsibility by supporting corporate and social projects to empower locals and youths.

Market positioning, customer characteristics, operations issues

The company has strategically positioned itself in Chinese and Asian market. It has a strong shipping network and distribution channels of the products that it handles. It also has a strong coordinating team that ensures effective delivery of services to its clients.

Currently, the company enjoys a competitive advantage over its rivals due to the operating programs that it has adopted. The programs that include the integration of modern IT systems are essential, given that they are performance-oriented.

They have enabled the company to earn customer trust and goodwill that has resulted to the expansion of market share. Due to this, the company’s position in the industry is still high and competitive. It is the second-ranked company in the industry.

Key aspects that have promoted its effective market positioning include effective customer segmentation, market mapping, and promotional strategies.

On the other hand, the company has a strong customer base. Key characteristics that define its customers include need for efficient services, prompt delivery of cargos and favorable rates or charges for product acquisition.

The characteristics define the engagement level between customers and the company. This is because customers expect to be served with quality products that match their expectations. Variably, the company operates under noble operating structures and guidelines.

Its operating strategies enable it to meet customer’s needs as expected with limited complications.

Current operation practice including how it supports the adopted strategy

Notably, the company operates under effective performance strategy and guidelines. It also seeks to further the implementation of corporation culture and integration of information technology as its key operating practices.

The strategies and performance practices that it has adopted are economically viable and socially relevant. They are aimed at promoting sales, delivery of shipped products, automation of services and enhancement of staff coordination at all levels.

The company’s management holds that strategies, decisions and plans that have been adopted are the ones that have contributed in steering performance.

The strategies have ensured that marketing of the products is done effectively and that due processes are followed when clearing shipment materials. They have also promoted safety management and transportation of containers to various destinations.

The current practices that relate to corporate culture and IT that the company is adopting have been presenting great support to the implementation process of the performance strategies that are set by its management.

The current practices that include hiring of more personnel, building of more trade and shipping networks are set to support the actualization of the organizations’ performance strategy. Currently, the company has embarked on a mission to hire more personnel who are qualified in diverse fields.

The hiring of the personnel is to enable it meet its goal of providing timely and quality services. More personnel will ensure the company’s international trade facilitation center ITFC is well managed through modern IT-enabled systems.

Secondly, the company seeks to enhance its infrastructural base to foster its ability of processing, recording, storing and distributing the shipped items.

For instance, the company plans to expand its store by building anew one, buy computers, transportation trucks, office furniture and hospitality equipment.

Thirdly, building of a strong operating network is also vital in boosting operations in the company. This is evident since success in any business in the current world is dependent on an entity’s available contacts and business partners, including customers.

These aspects will greatly support the company’s growth plans and enable it achieve its objectives.

Assessment of the strengths and weaknesses of the current practice

As an analyst, any company that aspires to perform well must execute effective performance evaluation. The companies must ensure that they establish key strengths that can drive their performance and formulate modalities to mitigate the evident weaknesses.

It is imperative to note that Hong Kong Company’s performance practice that entails adherence to corporate culture ideals and integration of IT systems seeks to present it with immense operating strengths.

Firstly, the performance practice and strategies will open up trade between the company and other stakeholders. This will foster coordination of trade activities and building of strong links within the industry.

Secondly, the new system of practice that is IT-based will enhance efficiency in service delivery. The company will be able to perform its activities effectively, especially after hiring of more personnel and integration of modern IT-enabled systems that the practice advocates for as a performance measure.

Thirdly, the practice will promote shipping activities and accountability hence facilitates supply of more products to meet customer needs. This is evident since the strategy seeks to ensure that trade requirements in the industry become less stringent and favorable to every potential investor.

For instance, the company’s trading practice aims at eliminating the unwarranted bottlenecks and other barriers that affect trading activities between partners.

The practice is also bound to foster development of sound and favorable operating policies. It will ensure that policies and guidelines that are adopted are in line with the industry’s set guidelines.

Consequently, the adopted operating system and strategies that guide the company in its daily activities have certain weaknesses that must be addressed effectively. The weaknesses range from monetary, policy, quality, and structural aspects.

Firstly, the corporate management practice that the company has adopted puts more emphasis on performance as compared to quality.

This is a great challenge since quality is paramount in the container-handling sector. Quality cannot be ignored since some of the cargos that are transported are very delicate.

Secondly, implementation of the management practice is bound to pose a challenge since it requires enormous resources. The company will need to incur immense expenses in the entire process of ensuring that every strategy is actualized especially the integration of IT systems.

Third major weakness is that the practice will require the company to hire more personnel. This will result to overburdening wage bill that may affect expansion, given that most resources will be injected in managing remuneration.

Improvement opportunities and difficulty in implementing the strategies

There are diverse improvement opportunities that hold the capacity of enabling the company to implement its performance practices effectively. The improvement opportunities range from legislation, reduced tax rates, availability of qualified personnel, and efficient IT equipment.

Firstly, authorities in China have developed new and flexible legislations to guide operations in the cargo transportation sector.

The laws have made the process of transporting products easier by lowering the number of legal requirements that one must meet before transacting any business in the sector.

Secondly, authorities have reduced the rate of tax obligation and other related expenses that operators in the sector should incur. This will enable the company to continue executing its services in a favorable manner without incurring huge cost.

Similarly, the company seeks to benefit from the high number of IT equipment such as computers that are being produced. The equipment will steer the company’s goal of becoming automated.

Further, there are a growing number of qualified personnel within the company’s operating area. This is bound to give it an opportunity of recruiting qualified individuals who will in turn contribute in delivering quality services.

Despite the nobleness of these opportunities, their adoption or implementation may not be actualized due to evident difficulties. For instance, major difficulty that may hinder the execution of hiring more personnel and acquiring IT equipment is lack of resources.

The projects require huge sums of money that the company may not have.

Similarly, key difficulty that may hinder the implementation of reduced tax rates and legal requirements may be resistance from other stakeholders, especially economists who may view the move is an economic diminishing return strategy.

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