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Design
The Hilton Hotels & Resorts website is an informative online page that provides interesting details about services and options for clients. There are a number of attributes and features that capture my attention. First, the website contains a menu that helps website users to book a room in a hotel and order tickets in accordance with the established dates of staying at a hotel. Second, the users can immediately learn about the benefits of choosing the hotel services by clicking View Details link. Third, I was impressed with the website interface that demonstrates marvelous views of the hotel, changing every 10 seconds. Finally, it is also possible to conduct personal research on the questions that interest users, most of all.
Structure
The structure of the website is well organized for users to easily navigate across hyperlinks, tags, and folds. This is of particular concern to the ability of potential clients to learn more about services, as well as guidelines to reserve the room. Besides, there is no necessity to click on the find tabs to learn more about the information it can contain. Despite the disadvantages, there are some shortcomings of utilizing the website functions. Specifically, I have problems with finding a registration field and login details because of the small font of the text. In addition, the website prioritizes the find tabs that can allow the users to order services or learn more about the hotel. Such a tool is aimed at advertising rather than delivering useful information.
Content
While viewing specific information about hotel rooms and services, I have noticed that I can easily return to the main menu because all basic find tabs are still at my disposal. Although there are a number of links and tabs providing valuable information, it is still typed by small font, which makes it difficult for users to evaluate its importance. The hotel website contains the positioning of the main statement and brand of the hotel on each of the links that the user can find.
There is also much information about beneficial packages that Hilton managers can propose to their customers that range from room services to conference halls. Each type of package is clearly described and explained. In general, the site is oriented on the clients that plan to make use of the website services, as well as online services proposed on the spot. Finally, the website contains many pictures of the resort for users to have a better idea of the services.
Social Media
With regard to the recent trends in managing hotel business online, the hotel website focuses on developing online networks for customers to be able to apply to services in a virtual space, with no need to go out to reserve a room. Posting images and videos provides clients with sufficient details concerning the quality and range of services and products that the hotel can offer. Online interaction also allows clients to respond to the benefits suggested by hotel managers.
Conclusion
I believe that my analysis of the Hilton Hotels & Resorts website will give a fresh insight into the site functions and usability for the authors to make possible changes and improve the quality of the information provided online.
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