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Hello my name is John Zeaiter, I am a junior Marketing student at Suffolk Univer
Hello my name is John Zeaiter, I am a junior Marketing student at Suffolk University. This assignment is for my eSports Marketing class. In April we will be hosting a Mario Kart 8 tournament here at our school to help raise money for the Suffolk University Cares Pantry. Our goal is to exceed last years expectations by having more students participate in the tournament. Please read the Newzoo Research on how different generations interact with gaming. We are mainly focused on Gen Z because the students who wil be coming to the tournament are fellow university student who are apart of Gen Z. Please write a 2 page 1.5 spaced reflection paper on the opportunities and challenges that lie ahead in marketing our charity event to Gen Z students. Use data from the report in your argument. If you have any questions please feel free to message me. Also, please write this paper as if you were a junior marketing student in University so the writting sounds like a student wrote it. Last, I f you could please send me a early draft of the assignment that would be great. Thank you and good luck! I will now copy and paste the assignment intrsuctions from my professor.
LEARNING OBJECTIVES
Consider the “job function” of Esports in satisfying the needs and wants of Generation Z.
Build a knowledge base for evaluating Esports and the marketing challenges of our Esports event.
Utilize secondary research data to prepare a persuasive argument
Refine written communication skills.
OVERVIEW
As discussed in class, we will be hosting a Mario Kart 8 tournament this semester to benefit the Suffolk Cares Pantry. Our primary target is Gen Z students on the campus of Suffolk University.
To help us prepare for the marketing challenge and meet our event goals, I ask each student to consider the Gen Z findings in Newzoo’s 2023 “How Different Generations Engage with Video Games Today Gamer” Insight Report.
ASSIGNMENT
Read: The Newzoo research report posted in Canvas. Focus on the demographic variations, platform preferences, and any unique insights specific to Generation Z’s gaming habits.
Prepare: Identify the opportunities and challenges that lie ahead in marketing our charity event to Gen Z students. Use data from the report in your argument.
Format: 2-pages, typed, 12 pt font, and 1.5 spaced Word document
Due date: Submitted in class and posted in Canvas by Mon, Jan 29 at 9:30 a.m.
Value: 5 pts towards your Individual Assignments grade
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