Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.
Hello! I am working on a discussion board question below. I have provided the co
Hello! I am working on a discussion board question below. I have provided the context, videos you’ll need to watch, and the questions that need to be answered at the bottom. NO CHATGPT or any use of AI!!
In today’s lecture, I spoke about standardization versus adaptation approach in international promotion. There is a great deal of debate about this topic. The fundamental question that needs to be addressed is; should specific advertising messages and marketing strategies be changed from country to country or should they remain constant?
Actor and political activist John Boyega was hired by Jo Malone London (a subsidiary of Estée Lauder) as a global brand ambassador. Additionally, Boyega was brought on to produce and star in a video advertisement. The ad can be seen in the following link:
https://drive.google.com/file/d/1Z20DzBeC7_5b9ofEWG7zQBYWDOQoAsrv/view?usp=sharinLinks to an external site.
Before going to market in China, Jo Malone London reshoot the short film that Boyega created and starred in. The brand replaced the Star Wars actor with a Chinese actor Liu Haoran. All of the Black people who appeared in the original video were recast with local actors. The replacement ad can be seen here:
https://drive.google.com/file/d/1NeqAhIKkWtguD_H-57rTDcqCxO76klsP/view?usp=sharinLinks to an external site.
As marketers you often encounter complex situations when attempting to balance cultural issues. In this discussion, I would like you all to put yourself in the position of a marketing manager and analyze this event.
Do you think that this was the right decision by the perfume and candle brand?
In terms of the standardization versus adaptation dilemma, what were the important considerations specific to the Chinese market?
What are some of the general advantages and disadvantages of message localization?
What considerations did the perfume and candle brand overlook
Facing criticism, how should the company respond in a way that protects the brand and its reputation?
Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.
Place this order or similar order and get an amazing discount. USE Discount code “GET20” for 20% discount