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The hospitality industry is key to the economic development of a country. Due to technological, social, and political changes that happen from time toover time, hospitality companies are forced to develop effective strategies for their operation. One of the essential steps that hospitality companies take to ensure they say ahead of competitors and remain relevant in the changing world is planning. The notion of group moves comes in handy as it helps hospitality companies analyze group behavior and strategize ahead to take advantage of upcoming opportunities and thriove.
Group moves can be applied to the hospitality industry through market research. Hospitality companies need to figure out how different groups behave and their influence on the company. For instance, a hotel can find that most of its customers are is the young generation who always book accommodation on weekends. In another situation, a company may assess the a group’s specific needs, make up a considerable percentage of its customers, and strategize on meeting their needs beforehand. This is important for customer satisfaction, thus maintaining a customer base and increased profit.
Extended Stay America is one of the key players in the American hospitality industry. The company is an example of how hospitality companies’ adoption of group moves for for strategic planning. Research of the U.S. population reveals that most people who seek accommodation in hotels keep pets. Travelling and lodging have become the norm with increased globalization and tourism. Knowing that many people like to travel with their children and pets, such as dogs, Extended stay Stay America used strategic planning to develop its facilities with a pet-friendly environment (Bulloch, 2018). The company has also strategized on budget by allowing the children to stay for free. These are strategic plans resulting from group moves’ analysis and application in the hospitality industry.
Reference
Bulloch, L. (2018). Home away from home: Assistance animals, extended-stay hotels, and the fair housing act. Ariz. St. LJ, 50, 1265.
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