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The movement for social action has been gaining quite a momentum over the past decade. With the rise in the levels of agency among general audiences, the importance of issues associated with environmentalism has risen, hence the increase in the popularity of Greenpeace USA, one of the largest environmentalist organizations. Located in Washington, D.C., Greenpeace has contributed to a rise in awareness about the need to preserve wildlife and unique habitats that are currently termed as endangered (Greenpeace, 2020). Helping the species that face extinction to survive and thrive, Greenpeace has been the face of the environmentalism movement.
Action Plan
In order to make an even greater difference in the modern world, where the role of production and, therefore, the performance of numerous industries and their negative impact on the environment, has increased, Greenpeace will need a strong action plan. Currently, the company will have to focus on building awareness in a subtle yet effective manner. For this purpose, the organization will have to utilize social media tools in order to grab the audience’s attention. In addition, the development of applications that will allow engaging citizens into the conservation of the environment, such as the tools tracking their environmental footprint, will be needed (Alam, Nilan, & Leahy, 2019; Hawken, 2007). Moreover, Greenpeace will have to attract funding by outlining its progress, including the effects made of the D-Town Farm and other Greenpeace’s projects. By raising the attention and investment of citizens, Greenpeace will be able to create more communities such as the Damascus citizens group (‘Damascus citizens for sustainability,’ n.d.). Overall, the rise in the levels of awareness is expected to occur as a result of a massive media campaign. In addition, Greenpeace may need to emphasize the necessity to address environmental issues in light of the current range of health concerns, namely, the effects of the pandemic.
References
- Alam, M., Nilan, P., & Leahy, T. (2019). Learning from Greenpeace: Activist habitus in a local struggle. Electronic Green Journal, 1(42), pp. 1-18.
- Damascus citizens for sustainability. (n.d.). Web.
- Greenpeace. (2020). About us. Web.
- Hawken, P. (2007). Blessed unrest: How the largest movement in the world came into being, and why no one saw it coming. New York: Penguin Books
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