Google: The Market Leader in the Field of Multimedia

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Table of Contents

Introduction
Google Marketing
Market Size
Market Trend
Alternative Use of Google
Human Resources
Conclusion
References

Introduction

This is an all too famous American corporation that is both public and multinational. This company makes people concerned earn a living through hosting of various products and services that are internet based. Also through development of some products that run on the internet, it enhances their visibility. Therefore, this company basically makes money through advertising especially via its program of Ad Words. The two founders of this company are Brin Sergey and Page Larry. They are known to have first started Google way back while candidates for a P.H.D Program in the University of Sanford. With a mission of organizing information in this globe so as to eventually make it worldly useful and freely accessible, they set forth to incorporating this company on the 4^th of September in the year 1998. As of now, this company is based in California Mountain View (Abt, 2007).

Google Marketing

This giant company boasts of having servers running into 1, 000,000. Therefore, this company has been able to process requests from clients for various searched items in bulk. These requests run into millions and it is estimated that up to 1 billion requests are processed on a day to day basis by the search giant Google. This company also has an equivalent number of data centers world wide. The most interesting thing about this company is its average rate of growth. The growth has been quite rapid and has been coupled with partnerships along with other acquisitions. Additionally, there has been development of products that seem to be quite adapted to a various platforms. This has led to growth of a huge community internationally and also creation of some customers who have time and again proved their loyalty.

Market Size

The size for the Google market is enormous and this size is growing with each passing day. This is from the fact that everyday, more people around the world are gaining access to cheaper internet access (Ghemawat, 2003). This would literally translate to more people getting involved and sucked up into the web. With this huge interaction, therefore many people would want to find something on this wide web. Since they have had so much about Google the free search engine, it would be most likely be the first place that they would visit. Moreover, who knows, these first timers might end up loving the search optimization provided and would make Google their default search engine.

Market Trend

Currently a huge percentage of the number of searches by clients world over is directed towards Google. Up to 65% of all internet search is directed to Google with it closest competitor Yahoo getting only 17 %. Microsoft is 3^rd with 10 % of all search requests being directed to it. With ads on the banner getting clicked at a disappointing rate of approximately 1 Percent, the search engines have all turned into putting ads on result page of search requests. This has on the other hand led to an increase in total revenues. However, Google still leads in the total revenue collection and as much as a low of 20 Percent of all ads get clicked, it seems to be the better option of making money than the conventional banners.

Alternative Use of Google

Google could alternatively be used as s dictionary by individuals. This is from the fact that it occasionally returns the definition of the search word that you have carried out. Additionally, it could be used as a calculator for computing right from simple calculations to some complex ones. The search engine could also be employed as a convertor e.g. from mile to kilometers or from any other unit of measurement to another. To the jobless fellows, Google stands out as a place offering freelance work. This is through writing and publishing of articles online to be read later. These have been some of the marketing strategies that the company uses to ensure more revenues are generated. Additionally, there is the diversification part in which the company

Human Resources

World over, Google is known for its marvelous efforts towards archiving a culture that is informal in its corporate governance. This has led to the company being listed as one of the best in terms of a good work environment. It is no wonder that in the year 2007 and the following one of 2008, it was ranked as the best company for anyone to work for. Between the years of 2009 and last year (2010), it was also ranked as the 4^th best company (Milian, 2010). Additionally, it has received nominations in the index of attraction of talents. It is actually known to be the highest attractor and eventual employer of students that have just graduated. This phenomenon does seem not only acting to ensure that it receives the best fresh minds, but that it also captures the interests of most of its customers who are the same young graduates. However, what seems to be attracting these graduates other than the relatively good pay seems to be the kind of casual philosophical corporate principles. One such principle which also forms part of the companys mission evolves around a belief that wealth and money can be created without any necessity for evil. Also included is one implying that although working is quite challenging, such challenges could be very fantastic.

The company seems to be highly motivated towards ensuring that its employees are coached in some kind of way to develop new talents. This is through their policy that is famously known as ITO (Innovation Time Off). In this policy, all employees in the engineering department are highly encouraged to take up to 20 % of the companys time on other projects. The company only insists that these projects should be interesting to them and not some one else i.e. they ought to follow their heart. It is such kind of encouragement to its employees that has seen the corporation unveil some of its new fascinating services. Some of these new inventions include Orkut, Google News, Ad Sense and the now most captivating Gmail email account. This has even lead to a new trend in the launch of new products in which half of their innovations is always attributed to ITO. This to some sense could be viewed as an agile process (Desouza, 2007).

Founders Awards is some form of reward. It is usually given in stocks. To Google, it is a way of appreciating achievements that are entrepreneurial and also quite out of the ordinary and that are as a result of its ITO project. Through this project that first started in the year 2004, Google has seen the retaining of some of its best minds. With such outstanding system of rewarding innovations, there has been an upsurge in the number of new applicants for job at Google (Samji, 2008).

The strength of Google actually lies in its data center. This is a box that is between 20 to about 40 feet. In this box, there are approximately up to 5 thousand processors of Opteron. Additionally, there is a 3.5 pet bytes value of free storage. However, the most fascinating fact is that due to the size of this container, it could literally be transported and dropped anywhere Google wishes in just overnight. In the long run, by installing any one such box in any place that Google has access to fiber optic connection, the internet would be instantly turned into this huge grid offering storage and powerful processing. Therefore, this translates into various applications being delivered to you like the TV alongside with the internet as compared to a router that might be the best in the offering by some. Additionally, the data center being close to the consumer ensures a reduction in the average latency. On the other hand, the major disadvantage with Google is the fact that it faces stiff competitions from its rivals like Microsoft. This is in essence that while Microsoft benefit from vending its softwares, Googles major income stream is through advertising on its search engine (Moore, 2010).

Conclusion

From the look of things, Google is set to become the dominant player in multimedia, internet, industries of telecommunication and search. This is from their continuous efforts towards enhancing experience with several of their products like mail, chatting and many others. Although it seems to be attracting some copyright issues especially in the U.S.A, this problem ought to decline with time as they make clear their intentions to the general public i.e. make sure that information is freely accessed by everyone everywhere without any restrictions.

References

Abt, L. (2007). Google Inc Marketing Case Study Analysis. California: Riviera College.

Desouza, K.C. (2007). Agile Information Systems: Conceptualization, Construction, and Management. New York: Butterworth-Heinemann.

Ghemawat, S. et al. (2003). The Google File System. Operating Systems Review, 37(5): 12-15.

Milian, M. (2010). Some Google Employees Defect, Then Rebel. Web.

Moore, R. (2010). Introducing Google Earth Engine. Web.

Samji, S. (2008). An Award for ASER. Web.

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