Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.
Introduction
Google is a company that was founded almost twenty years ago. As for its vision and mission, it needs to be said that these statements reflect a powerful concept as to what it aspires in the future and enhances in the present time. Being one of the most successful brands ever known, Google has established a mission statement that is merely unique if compared to ones used by other companies. According to the latter, the company exists to “organise the world’s information and make it universally accessible and useful”; at the same time, striving “to provide access to the world’s information in one click” is supposed to be the vision of the company (Thompson, 2017).
Any successful organization can make its work meaningful for both those people doing it and the users who will be using it. Nevertheless, an unsuccessful organization is one that cannot provide a clear mission statement, i.e. an organization whose mission statement falls flat, focusing merely on a shareholder value and ignoring the great role of competitiveness in the marketplace. Also, such inappropriate statements usually concentrate solely on the rapid income, ignoring the quality and the standards that users could experience in the future (Amabile & Kramer, 2012).
The present report will outline the success of Google Design as a cooperative working in a specific field. The latter is the designing field in which the work progressed among the team is aimed at creating and crafting tools, resources, events, and publications that will enhance and support further options, opportunities, and outlines to design and technology both inside and outside google (“About”, 2017).
The information on the given company that has been chosen for the report will be analytically summarized, and an increased attention will be paid to its vision statement and mission statement, its values and propositions stated, and its trajectory of success. Thus, the main points in the body of the report will be focusing on how other cooperations can apply the same strategies that have been proven to be successful, accommodate the same concepts and tactics, and eventually answer the question: if you were given the opportunity to join the team, then how you should contribute?
Google Strategy
The strategy can be characterised in terms of cost, quality, speed, and coordination. The Google Design strategy enhanced diversity and allowed the company to collaborate with a large number of contributors who were designers, engineers, and writers capable of driving down costs of production and enhancing quality, easiness, and playfulness through its new designs and applications. This strategy as the openness strategy generates value for users through its easiness in various aspects such as its features and self-determination.
And yet, regarding this vital aspect the organization offers, the users can make contributions to the open projects to address their specific needs. At the same time, designers, engineers, and writers can self-determine the particular issues that can boost consumer surplus. When users and designers are freed from the lock-in, it will be a favour of open organizations to spring easily in the marketplace (Appleyard & Chesbrough, 2016).
This is what Velleux says when discussing the application called “ASANA”: “Our sign-up is really colourful to energise users and reflect our brand; as you move through the application, you’re supported by illustration and colour cus there’s a colour story resonating all the way through” (“About”, 2017). The application was launched by the team of Google. The information provided with the help of the application creates the interface allowing to give tasks and “effectively communicate” (“About”, 2017).
Besides, there are additional elements involving animation that can be customized. As it is believed by developers, these elements are “threaded subtly throughout the product” (“About”, 2017). Therefore, users can eventually feel accommodated, edit and benefit from the application easily. On the other side, the designers easily supported the brand by providing a uniquely different visual language to improve usability or standardize the design across various platforms (“About”, 2017).
Thus, other types of organizations and developers should always seek alternative ways to improve information, visual language, and coding. A service-oriented way should be established for pre-sale and post-sale aspects. Service quality, playfulness, after service, and the system use belong to the number of vital aspects that any organization must have. The performance of organizations that specialize in design will be measured and ranked across the marketplace according to their uniqueness in the business sector.
Mission and Vision Statement
An organization success is closely associated with its attempts and realizations towards implementation of its mission and vision to the work. An organization’s mission statement outlines the current position of an organization; to put it in other words, it defines its purpose or reason for existence (Babnik, Breznik, Dermol, & Trunk, 2014) cited from (Sias & Kopaneva, 2015, p. 359). In reference to this reason, a dedicated employer who understands the perceptions of the organization’s mission and vision, and the extent to which these perceptions are consistent, is very important.
Besides, there are employers who can contribute to the success of the mission statement, assuming the full responsibility for their creation and implementation on success. To do that, it is necessary to understanding the organization’s opinion on such topics as commitment, job satisfaction, trust, and employee cynicism (Gagnon & Michael, 2003) as cited from (Sias & Kopaneva, 2015, p. 362).
Without direction in developing the mission statement as according to the company’s purposes, the organization will lose its uniqueness in the marketplace. As for example, the mission statement of Starbucks “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time’ shows that it is not aiming at selling more cups of coffee. Instead, its mission is to enhance developed connections with their clients. If employees are trained to focus on developing great customer experience by focusing on their behaviour, attitudes, and skills, mission statement of an organization can be developed further in present and future (Codere, 2017).
An employer who is aiming to contribute to the success of the mission statement of a company should focus on eight aspects. The latter include climate surveys, decision making, company-wide meetings, goals, direct reports, conversations, meetings, and rewards. In the table below, those aspects are mentioned briefly to illustrate the authors’ own perspectives, as they can keep the organization in the front and the centre and they also deserve to be considered.
Eventually, if an organization does not align its activity with its mission and vision statements, the employees will not work and perform cooperatively towards the existing goals as a part of them will work toward one thing and others will work towards another. Ignoring and failure to consider the elements mentioned above will let the organization loose quality, cost, and productivity, as from the author’s own point of view (Codere, 2017).
Conclusion
In the end, it can be stated that the discussed company has managed to pave its own, unique way to success. In order to achieve it, the company aims to systematize all the information that can be found on the Internet and provide every user with an easy access to it. As it can be seen from numerous examples provided, strategies applied by Google can be used by other companies to improve business performance and achieve their goals as well.
References
About. (2017). Web.
Amabile, T., & Kramer, S. (2012). To Give Your Employees Meaning, Start With Mission. Harvard Business Review. Web.
Appleyard, M. M., &Chesbrough, H. W. (2016). Long Range Planning. Web.
Codere, K. (2017). How to Connect Employees with Your Company’s Mission. Insperity. Web.
Sias, P. M., & Kopaneva, I. (2015). Lost in Translation: Employee and Organizational Constructions of Mission and Vision. Management Communication Quarterly, 29(3), 358–384.
Thompson, A. (2017). Google’s Vision Statement & Mission Statement. Panmore Institute. Web.
Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.