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A product that both me and my parents bought recently is Aveeno body lotion. We made these purchases separately, in different retail chains, and at the same time, while using various methods of product distribution. Having analyzed these methods of shopping, one can conclude that different generations of consumers use those methods of purchasing goods that are most convenient for their social group.
My parents bought body lotion at one of the large Walmart stores, located on the highway away from the city. This is a fairly traditional way of making wholesale or just big purchases. The lotion made it onto their large grocery shopping list for groceries and household chemicals. This method of purchasing seems to my parents the most convenient due to their habit of traditional methods of obtaining goods. For the older generation, a trip to the supermarket is like a family ritual, like going to a restaurant or a movie, and therefore is the most comfortable way to shop.
I bought my body lotion using the Internet. Having found out through the official website of Aveeno retail the companies that sell their products, I discovered that I could purchase the lotion through the Amazon portal. Because I regularly use this network to buy souvenirs and a variety of things, Amazon seems the most comfortable way to buy goods (Culpepper, 2020). The younger generation prefers online shopping not only because of the sedentary lifestyle.
This makes it possible to independently choose from a huge number of offers, facilitates the search and packaging of goods and greatly saves time and effort. Shopping through Amazon and similar networks is becoming more common, even stores like Walmart are adapting their technology strategies.
Reference
Culpepper, P. D., Thelen, K. (2020). Are we all Amazon primed? Consumers and the politics of platform power. Comparative Political Studies 53(2). Web.
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