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Making Radios Available and Challenges of Freeplay
Freeplay radio was established to increase the people’s awareness about AIDS in the African countries, as the inhabitants of these places lacked communication with the rest of the world (Tidd, Bessant, and Pavitt 1).
In this case, using the radio was one of the most effective instruments to increase the effectiveness of communication while reconciling the social agenda. Nonetheless, making radio freely available was difficult since the targeted communities did not have access to the electricity or enough money to buy batteries regularly (Tidd, Bessant, and Pavitt 1). In this case, the company had to propose an innovative solution and find additional sources of energy to make a new radio available to the target audience.
Despite the rising popularity of this new radio in the developing countries, Freeplay had to face some challenges when trying to sustain the business. In the first place, one of the major difficulties was an increase in expenses and the rise of the production costs, as the target audience continued to emerge (Tidd, Bessant, and Pavitt 1). The company had to optimize its production processes to decrease costs. Simultaneously, it had some issues with the distribution and development of new programs to satisfy the changing demands of the consumers. Based on the factors highlighted above, the major challenge pertains to communicating with the potential target marketing and corresponding with their target needs.
Being Inspired by Freeplay Story to Provide Drinking Water to Africans
Nonetheless, despite facing the challenges, Freeplay can be viewed as a bright example of how organizations can prioritize social responsibility in their actions. Nowadays, applying the communication-centered strategy is one of the most common approaches to enhancing relationships with the major stakeholders such as customers, community, and government (Coombs and Holladay 5).
Jennifer Perkins also wants to help local African communities, but she wishes to focus on the shortage of water. In the first place, one of the possible aspects is to underline the need for distributing information and providing the African population with different ways of how to clean the water. At the same time, the company can try to establish a partnership with the radio producer to ensure that the message is delivered to the target audience. To support the distribution of the idea, Jennifer may need to communicate with the governmental authorities directly and attract their attention to the existent problem. Using this strategy will help underline that the company is not only interested in financial prosperity but also wants to emphasize the importance of social responsibility.
Social Entrepreneurship Idea and Creating Business
All factors described above depict that Freeplay can be discovered as a social entrepreneurship idea. In this case, one of the major advantages of this business phenomenon is the fact that it tends to be a primary driver for societal change (Bornstein and Davis 83). It increases the firm’s social responsibility and creates a positive brand image (Bornstein and Davis 83). Nonetheless, when establishing a venture with a company supporting the social entrepreneurship concept, there are a plethora of challenges.
One of them is the fact that these business entities are often associated with a low return on investment and insignificant profit margins. Nonetheless, despite these critical drawbacks, the example of Freeplay should revolutionize the modern business world, as the trend of social responsibility is gaining popularity. In this case, the government and companies have to work together to increase the awareness of developing countries about the most common diseases and try to improve their living conditions.
Works Cited
Bornstein, David, and Susan Davis. Social Entrepreneurship: What Everyone Needs to Know. Oxford, Oxford University Press, 2012. Print.
Coombs, Timothy, and Sherry Holladay. Managing Corporate Social Responsibility: A Communication Approach. Hoboken: John Wiley & Sons, 2012. Print.
Tidd, Joe, John Bessant, and Keith Pavitt. Exploring Innovation in Action: Power to the People – Freeplay Energy. Web.
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