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For this last week’s discussion, it will be all about Destination Marketing! The
For this last week’s discussion, it will be all about Destination Marketing! There are plenty of different tried and tested marketing strategies in the hospitality industry. In the past few years, destination marketing has occasionally fallen out of favor as certain locations have become too overcrowded with tourists to the point where locals cannot enjoy their hometown. However, when done correctly, destination marketing is a very effective approach that benefits smaller hospitality companies who are looking for a way to increase visibility and carve out a place in the market.
Here are a few articles to help with the idea of destination marketing:
https://www.cvent.com/en/blog/hospitality/destinat…
https://advertising.expedia.com/blog/destination-m…
https://www.adido-digital.co.uk/blog/what-is-desti…
Think about the following questions when responding to the discussion:!
1. What do you think are the most beneficial ways hospitality services can use destination
marketing?
2. What is the future of destination marketing? And how will it affect guests looking to use travel companies?
3. What, in your opinion, are the types of destination marketing that you see or an example of a hospitality company that utilizes destination marketing well?
4. How do you think destination marketing can impact a hospitality service? Explain.
Also you have to write response to 2 students.
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