For the first segment of the Firm Financial Analysis Project, develop an overvie

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For the first segment of the Firm Financial Analysis Project, develop an overvie

For the first segment of the Firm Financial Analysis Project, develop an overview/history of the firm that you have chosen, as well as conduct an end-point financial analysis as outlined below. Papers will be graded per the attached rubric.
All papers must include the following basic paper elements:
Include an introduction paragraph and concluding paragraph
Be written using APA citation format. This includes in-text citations with all referenced facts (statistics, years, data tables, any data that you do not know off the top of your head) as well as full APA citations in the reference section.
Utilize proper spelling and grammar.
Be double -spaced
Once submitted to the drop box, all written assignments will automatically be uploaded to Turn It In plagiarism checking software. Papers with a score over 49% due to plagiarism will be handled in accordance with Columbia College’s Academic Integrity Policies.
Part 1: Firm History and Overview (due Week 3)
Develop an overview/history of the firm that you have chosen, as well as the industry your firm operates in. You should include information that describes:
A brief history of the firm
The market structure and competition in the industry, along with the position of your firm within this industry – i.e., is the firm one of the leaders, or is it a niche player?
Is the firm one of the medium-size firms in the industry?
Other information about your firm that you find is important.
Part 2: End-Point Financial Analysis (due Week 3)
Using historical financial statements (income statements and balance sheets) for the firm, analyze the financial performance and changes to the firm over ten years using an end-point analysis. Identify the major changes in the firm’s financial performance over this period. Include the following data:
Analysis of overall changes/growth in the firm’s revenues, assets, and liabilities. This would be a verbal analysis of the information you are seeing and interpreting.
Complete common-size statements for the two time periods
Conduct a ratio analysis including use of the DuPont model
Based on your calculations, explain your results and make conclusions regarding the changes in the company during the 10-year time frame.
Don’t forget your overall paper conclusion!

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