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Introduction
In the 21st century, there has been a rampant increase in the volume of trade globally. As a result, there has been the emergence of new trends in the business environment that require to be addressed. These trends impact both the consumers and the business firms. One of these issues relates to ethics. For the global business environment to be conducive, firms must adopt common business ethics standards. According to Iraj (n.d, p. 1), adopting ethical behavior in the process of a firm’s operation can result in a firm’s success in the global market. The discussion of this paper is to illustrate how ethical behavior can result in a firm’s success in the global market and hence an increase in the firm’s level of profits.
Effective production process
Firms should be ethical in their production or manufacturing process. The management should ensure that its products are safe for consumption. To attain this, the management of the firm should ensure that there is a well-set code of conduct at the workplace. Efficiency in the production process can be enhanced by incorporating the concept of quality control. This will ensure that the firm’s products meet the global market standards. Through quality control, the firm will not be driven by profit motive at the expense of the consumers. According to Dan (2007, para.4), supplying quality and safe products will result in the firm creating a positive public image for its products.
Integrating corporate social responsibility
The firm should operate ethically by integrating the concept of corporate social responsibility (CSR). CSR refers to the consideration of the economic, social, and environmental impacts of the firm in the process of its operation to the society (Iraj, n.d, p. 4). This will result in the creation of a positive image amongst the public. One of how the firm can integrate CSR in its operation is by participating in charity work within the society where it operates. This will have a positive impact on society in that the consumers will perceive the firm to be a part of them.
Ethical communication
Communication is a key element in the success of a firm. This is because it results in the creation of product and service awareness in society. In formulating its promotional strategy, the management of a firm should ensure that the message to be communicated is acceptable in the global market. This can be done by ensuring that the firm marketing department considered the individual country norm in creating product awareness (Iraj, n.d, p.3). For instance, the language to be used should not be offensive to potential customers. To effectively communicate to the potential customers, the management of the firm should research to determine the best slogan to adapt.
Conclusion
Adopting ethical behavior can result in a firm’s success in the global market. This is because a positive public image is created. Ethical behavior can be integrated with a firm’s operation in various ways. Firms should act ethically and not only be driven by the profit motive. They should ensure that their products are safe for consumption. This can be achieved through the incorporation of quality control. A positive image can also be developed through participation in corporate social responsibility by considering its economic, environmental, and social impact. The communication strategy used in promoting the firm’s product should be in line with individual country norms.
Reference
Dan, B.2007. Does business need more quality control or more common sense. Web.
Iraj, M.n.d. International business ethics: strategies and responsibilities. (On-line) Journal of academic and business ethics. Vol. 3, issue 4, pp. 1-6. Web.
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