Find an organizational incident or event which reflected poorly on the entity. I

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Find an organizational incident or event which reflected poorly on the entity. I

Find an organizational incident or event which reflected poorly on the entity. It may be a current news story or conduct internet searches for an incident (less than five years old).
a. Start by using the attached APA 7th template for this assignment.
b. Provide a brief background of the company.
c. Describe the incident and how the company was affected in the news, social media, etc.
d. What were the results of how the company reacted?
e. Did this reaction help or hurt business?
SLP Expectations
1. The minimum length requirement for this Module SLP Assignment is 2 full pages (excluding Title and Reference pages) to include 2 scholarly sources.
2. Provide an APA-formatted title page. Use the APA 7th Assignment Template.
3. Include an introduction, a body using 2 scholarly sources cited to support your work, and a conclusion that aligns with your purpose statement, summarizes each section, and then wraps up into a final thought.
4. Provide an APA7 formatted References Page
Please use the following links when referencing:

17.1 Delivering a Negative News Message

17.3 Crisis Communication Plan


https://www.forbes.com/sites/theyec/2020/10/05/preemptively-planning-for-a-pr-crisis-how-to-protect-your-company/?sh=7218b1fe21a5

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