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According to studies conducted in the last 30 years, America continues to lead other countries in the consumption of fast food. Indeed, it is no secret that the country has the largest industry in the world offering fast food to people in over 120 countries (Burstein 34). In the U.S., it is estimated that an average person eats more than three meals from a fast food joint in one week.
Most people rely on fast food because of the positive benefits associated with their consumption. However, rarely will people pause to reflect on the negative effects of eating such meals.
Although the fast food industry has numerous benefits to individuals and the economy, it has nonetheless several challenges that need urgent attention. This paper will discuss the fast food industry in the US with an emphasis on the positive as well as the negative impacts it has on American economy.
The fast food industry has placed America on the world map. The talk about burgers, hotdogs has become the iconic chat of the American culture. Indeed, it has made popular the lifestyle of America in the midst of other nations. In addition, the industry has been of immense benefit to the U.S economy.
According to Schlosser, “Americans now spend more money on fast food than on higher education, personal computers, computer software, or new cars” (Schlosser 3). The industry had improved a great deal compared to what it was in 1945, when “cars, education, and farming were the largest sectors of the economy” (Schlosser 4). It is estimated that the fast food sector has created not less than 3.5 million jobs for American citizens.
The fast food industry has transformed towns, from small ones to busy cities. For example, the growth of Anaheim, from a small town to a huge and busy city, has been attributed to the advent of fast food. Another benefit of the industry is that it has rejuvenated competition within itself. Ray Kroc referred top the fast food industry as “the American way of survival of the fittest” (Schlosser 37).
This shows that, at its peak, the industry has created intense rivalry. This spirit of competition has been healthy for the American economy in that it has produced massive employment. In addition, it has helped several businesses to flourish with little risks (Burstein 37).
Despite the economic effects of the fast food industry, there are also numerous challenges that are prevalent in this sector. It has pushed the desire for more production of wheat as well as organic food products. The growth of companies such as ConAgra and IBP, have left many farmers jobless. From an historical background, it is well known that farmers play a key role in food security.
However, the growing number of agricultural companies has done away with the habitual notion of the village farmer and his small farm. From this perspective, it is clear that the fast food industry is slowly changing the American way of life (Jakle and Sculle 22).
The American culture has become a lazy one. Currently, many expectations are placed on households. This pushes people to spend long hours in their places of work or in family or other related commitments, all, which require peoples’ attention. Based on such demands of modern-day life, many people consider fast food convenient (Wilk, 12).
As a result, people are now living a lifestyle that can be christened as “a convenience culture” (Mooij and Mooij 324). Indeed, it is a fact that convenience has become the driving force behind many decisions. Therefore, as households spend more time on business or family related activities, fast food becomes an option as it saves time and energy.
However, the idea of convenience is diminished by the lazy culture that has infiltrated the American people. The time one takes to prepare a meal can contribute to exercising ones muscles. Nowadays, some people even purchase their meals from inside their cars (Lankford 8).
Another significant observation on fast food is that it has seen a dramatic increase in obesity cases. Foods such as burgers have high levels of fat. In addition, soft drinks that accompany fast food meals are saturated with sugar. These are taken in abundance in American society, and are the leading causes of obesity. Obesity is the newest killer threat in America, as it comes along with other health complications.
In conclusion, the fast food industry has been growing at a very fast rate in the American society. Many people cite convenience as a reason why they prefer fast food to traditional ones. As highlighted above, the negative effects of these foods are adverse. An obese nation is a lazy nation. Children are becoming obese at a very tender age, increasing chances of contracting diseases such as heat attack and diabetes.
The economic consequences of treating these diseases cannot be empathized. As discussed above, the industry is a key player in stimulating the economy.
However, it is also important to question the rationale of earning a decent salary, while at the same time sending people to graves at a very young age due to diseases that can be avoided. It is important that people are educated on the need to prepare their meals and take balanced diet. Education is the key to a healthy living, and this can mitigate the negative effects from this industry.
Works Cited
Burstein, John. Fast Food: Slowing Us All Down. New York: Crabtree Publishing Company, 2008. Print.
Jakle, John and Sculle Keith. Fast Food: Roadside Restaurants in the Automobile Age. Baltimore: John Hopkins University Press, 2007. Print.
Lankford, Ronnie. Junk Food. Michigan: Gale, 2010. Print.
Mooij, Marieke and Mooij, K. Marieke. Consumer Behavior and Culture: consequences for global marketing. New York: SAGE. Print.
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin Harcourt, 2006. Print.
Wilk, R. Richard. Fast Food/slow Food: the cultural economy of the global food system. New York: Rowman Altamira., 2009. Print.
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