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The Contents
“Naked” is a popular juice and smoothie brand in America (Nakedjuice, 2021). In the ad, the woman uses a bottle of juice as a refreshment drink. By drinking it, the ad’s creator presumes that one sip can make one feel more relaxed (Nakedjuice, 2021). It offers a perspective that the routine should be mixed with something pleasant like the brand’s juice.
Once the woman drinks the juice, her world begins to change.
Logical Fallacy
The halo effect fallacy is vividly depicted in this commercial. This fallacy kind suggests that one’s brand reputation is better due to some characteristics. However, there is no evidence that other brands are worse. This is a generalization that creates controversies because there are no proofs that one brand excels. By implementing this ad tactic, the company aims to leverage its reputation.
The Explanation
The brand’s juice is represented as something that helps to escape from the routine.
The audience tends to believe that the juice is so refreshing that “Naked” is the only brand to buy. The attractiveness of the scene is too generalized because the situation is common. No evidence is suggested to ensure the brand’s beverages are efficient in fighting routine.
There are no proofs that elevate the reputation of the brand.
References
Nakedjuice. (2021). Naked Juice Commercial 2021 | Sidewalk | Strip down to naked [Video]. YouTube.
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