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Examine your site and answer the following questions: Assess emotional connected
Examine your site and answer the following questions: Assess emotional connectedness by describing how the site connects emotionally to the type of people who are customers of this company. How does the site show that the company cares about its customers? How does the site show that the company understands its customers? Assess the online experience by evaluating all of the website’s search paths. Are they easy to follow? Look for a typical product on the site using each search path, and report whether you ever felt lost while navigating. How accurate were the results when using the dropdown box versus product categories if applicable? If you wanted to find a class of products instead of a particular product, such as nickel-free jewelry, women’s razors, or low-hops beers, would the search engine be able to find it? Evaluate the information that you found about the product. Were there delays or a lack of information? Assess the site’s customer service potential by evaluating the number and types of ways that they offer customer service. How can you tell whether they seem willing and ready to respond to customer needs? Does the site give visitors the opportunity to “talk back?” Assess the site’s trust building by explaining why you would or would not trust the site to keep personal information safe. Would you feel safe making a purchase or other transaction on the site? Would you feel safe giving your e-mail address on the site? Why or why not? Make recommendations to improve the customer experience on this site. Submit your answers in a Microsoft Word document containing 600–800 words. All written assignments should follow APA rules for attributing sources.
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