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The given paper delves into the investigation of the peculiarities of event management in terms of two different cultures. For this reason, the UK and the Russian Federation are chosen as the background for the analysis. The work focuses on the precise analysis of the major concerns of these cultures that impact the appearance of different approaches towards the organizations of various events.
The peculiarities of the historical development of these countries obviously have a significant impact on the formation of the mentality and culture. For this reason, the paper provides a description of the background impacting the acquisition of certain properties and values. Furthermore, the analysis of the relevant and credible sources helps to provide the rationale for the assumptions and prove the hypothesis stating that the despite the tendency towards the rapprochement, the cultures adhere to a completely different organizational pattern. The investigation of the major concerns of these cultures is conducted with the help of the mixed qualitative-quantitative approach chosen to provide credible results. At the end of the paper, the conclusion is given, and its relevance is explained.
The modern world could be characterized by the tendency towards the significant rapprochement of various.cultures in terms of globalization. The given phenomenon gives rise to a number of crucial concerns related to the peculiarities of culture and their impact on the performance of various tasks. In this regard, the investigation of the approaches to the most popular concepts obtains especial significance. The development of globalization contributes to the creation of the environment positive for the initiation of the cultural exchange. Yet, there are still numerous differences conditioning the existence of various practices resulting from the unique peculiarities of culture.
Therefore, the increase in the importance of management is one of the essential tendencies of the modern world, resulting from the significant shifts in society. However, various states respond to new challenges in different ways, creating new practices and approaches. The dissimilarities become especially obvious if to consider opposite cultures. For this reason, the given paper delves into the investigation of the UK and Russian cultures in terms of event management.
The main aim of the given paper is to determine whether there are significant differences in the procedures and practices used in the sphere between the UK and Russia and conclude whether they might be conditioned by the peculiarities of mentality and culture.
The given topic is of a great practical, and theoretical interest as the further evolution of the sphere of event management is possible on the international level which implies the close cooperation between various ethnic groups and cultures. Russia is one of the most advantageous theoretical partners that could help to align the beneficial partnership to promote the further evolution of the event management. Additionally, the results obtained in the course of the investigation could help to determine the gap between the cultures and state whether there is a tendency towards rapprochement.
Investigating the issue, it is vital to provide the background for the analysis. Besides, at the end of the 20th century, Russian society entered the period of significant changes resulting from the collapse of USSR and the creation of the independent state. The absence of strict censorship and the appearance of the tendency towards integration contributed to the initiation of the significant change process in the structure of power, society, and media (Aalto 2007).
Numerous investigations evidence that the introduction of new agents and factors impacting the media coverage promoted the creation of the positive climate needed for the reconsideration of traditional and outdated approaches.(Aalto 2007). Furthermore, implementation of the new working methods into the functioning of media conditioned the significant growth of its significance and popularity (Rozanova 2003).
Having passed through the complicated reconstruction, it has become one of the main tools influencing the mentality of people living in the state. Besides, the increase in the importance of media coincided with the crucial social shifts that determined the total reorganization of society. For these reasons, the state obtained the possibility to align cooperation with other countries and meet the challenges of globalization.
A number of investigators seek to determine the scale of changes and the level of cultural interpenetration impacting the change of the mentality of people in Russia. Nevertheless, the state managed to preserve its unique image and contribute to the rise of its popularity all over the world. Furthermore, the alteration of the structure of society and the reconsideration of traditional approaches gave rise to a number of concerns related to the development of science.
Traditionally, Russia has provided talented and skilful specialists who adhered to the approaches not peculiar to Europe (Rozanova 2003). However, the destruction of barriers between states and initiation of cultural and scientific interchange resulted in the Europeanization of Russian education system (Toepfl 2011). The given tendency also promoted the management transformation peculiar to all post-socialist states (Muller & Pickles 2015).
The new conditions determined the significant impact of political and social structures on the business organization. For this reason, Russia elaborated its own unique understanding of management impacted by the peculiarities of the society. For instance, the organization of mega events in post-socialist countries including Russia has entered the new phase. Muller and Pickles (2015) state that numerous high-level political summits and other important event organized in Russia prove the high level of management and highlight the states focus on Western standards. Continuing investigation about this issue, he also admits that that despite this fact, “the various institutional, economic and cultural constellations and recombinant forms of rule that have emerged in their post-socialist host countries have shaped fundamentally the planning and organisation of each mega-event in unique ways” (Muller & Pickles 2015, p. 121).
It means that the state demonstrates the unique understanding of the major concepts of event management and applies them in an unusual way. However, the attempt to preserve identity while organizing some event is the logic aspect of management that contributes to the creation of the inimitable image. If to speak about European countries and the UK, they adhere to the similar approach in management (Wagen & Carlos 2004). Yet, analyzing the last global events that were organized in the UK, researchers also admits the focus on the unique mentality and lifestyle (Wagen & Carlos 2004). These facts prove the major tendencies in the modern event management.
However, comparing the Russian approach with the Western one, Rozanova (2003) insists that the country still managed to preserve its unique methods, but globalization has obviously triggered the process of change impacting almost all spheres of peoples activity in Russia. Besides, the nature of the process requires long terms to promote a certain effect on the state. For this reason, the results of globalization are not so obvious. Therefore, analyzing the unconventional approaches used in Russia, Aalto (2007) tends to prove the idea that the Russian society has already entered the stage of the decline in the features of international society. It means that the long-standing quest for membership in the international society comes nearer the end, and Russia shifts its priorities to the promotion of some traditional values, identifying itself with Europe (Aalto 2007).
This fact evidences the decrease of the tempos of integration and cultural interchange. Furthermore, the unique Russian history and the role it played in the development of the Western world results in the formation of the respectful attitude towards the cultural heritage (Rozanova 2003). The combination of these aspects conditions the existence of differences between Russian and British cultures. The UK is also characterized by the outstanding history and contribution to the development of European scientific thought.
That is why numerous sciences had positive environment beneficial for their evolution. In case of event management, the country considered one of the founders of the given science, and it conditions the peculiarities of its development. Besides, the current stage of the event managements growth evidences the great level of attention devoted to the issue and proves the crucial role in plays in the organization of significant events (Wagen & Carlos 2004).
Finally, comparing the UK and Russian approaches towards management, scientists tend to accept the idea that they have both distinctive and similar traits (Schwartz & McCann 2007) resulting from the peculiarities of the development of these states and the major concerns of peoples mentality. Nevertheless, they come to the conclusion that the further investigation of these aspects might contribute to the better understanding of culture rapprochement and result in the further development of event management.
One should also admit the significance of the given research project. The precise investigation of the patterns used by various cultures in event management might contribute to the significant increase of the efficiency of the science and help to create the new and unified approach that could make the cooperation between countries more efficient. Furthermore, investigation of the role media and society play in the formation of the attitude towards a certain event and how it is used in the sphere of event management might help to outline the core principles of the cooperation between managers and means of media to attain success.
Yet, having analyzed the main sources related to our research question, it is possible to highlight the main methods which could be used to collect the data to demonstrate the similarities and differences of the approaches to event management in Russia and the UK. We could use the mixed approach to determine the major concerns of the issue. Therefore, the quantitative method should be used to determine the number of events, the budget, the major spending and numbers related to the organizational issues. Furthermore, the usage of the quantitative method could help to analyze the outcomes of the appliance of the event management and the attitude towards the results of its usage.
Having investigated the data, it is possible to conclude that in general, both Russian and the UK devote a number of resources to event management trying to organize an outstanding show which could impress the spectators and contribute to the improvement of the image of this science. Furthermore, the audience has the positive attitude to the organized events and is sure of the necessity of the further development of the issue. Additionally, the investigation proves the significant differences in the approaches resulting from the peculiarities of the development of states and the evolution of their cultures.
The results could initiate the vigorous discussion about the event management and its main methods used in Russia and the UK. The analysis of sources proves the idea that the states have a number of differences in approaches. At the same time, some investigators highlight the tendency towards integration and rapprochement that results from the development of globalization. Russia tends to prove its belonging to European world and tries to restructure its society to accept some Western patterns (Aalto 2007). Furthermore, the latest global events also evidence the existence of a number of common traits in the practices used by the UK and Russia. For these reasons, the discussion could be based on the question whether the patterns used by the countries in the sphere of event management could be taken as similar or there is still a great gap between them.
To summarize, both Russia and the UK have the unique history that results in the creation of different mentalities determining the approaches to certain issues. Having become an independent state, Russia entered the period of globalization and Europeization. However, it still manage to preserve its unique identity and introduce its own methods in the sphere of event management. A number of scientists seek to determine the major differences between these approaches and predict the further development of the science.
Reference List
Aalto, P 2007, ‘Russia’s Quest for International Society and the Prospects for Regional-Level International Societies’, International Relations, vol. 21, no. 4, pp. 459-478. Web.
Muller, M & Pickels, J 2015, ‘Global games, local rules: Mega-events in the post-socialist world’, European Urban and Regional Studies, vol. 22, no. 2, pp. 121-127. Web.
Rozanova, J 2003, ‘Russia in the Context of Globalization’, Current Sociology, vol.51, no. 6, pp. 659-669. Web.
Schwartz, G & McCann, L 2007, ‘Overlapping effects: Path dependence and path generation in management and organization in Russia’, Human Relations, vol. 60, no.10, pp. 1525-1549. Web.
Toepfl, F 2011, ‘Managing public outrage: Power, scandal, and new media in contemporary Russia’, New Media & Society, vol. 13, no.8, pp. 1301-1319. Web.
Wagen, L & Carlos, B 2004, Event Management, Pearson, London.
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