Etihad Airways: Progressive Company’s Analysis

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It follows from my monitoring that social media are more attractive than news because nowadays people use social media like YouTube and visit social network websites instead of news-related sites.

I have also found that a very big number of people have watched the video of ETIHAD AIRWAYS on YouTube, with the resulting 81 “likes” and 5 “dislikes.”

There is also the type of people preferring the old media like newspapers, e.g., The National. Such media also advertise the Etihad airways in a very efficient way; however, the given method of advertisement can only be targeted at a particular part of the target audience.

Several flight recordings are available on Etihad Airways cabin crew leading the world with a smile video on YouTube (Etihad Airways). The creators of the given channel aimed at two targets: first, videos must show that ETIHAD AIRWAY, with its great service, puts a smile on every client’s face. Second, the videos must display the company’s innovations, such as a new cabin for customers to feel completely relaxed and comfortable in.

The Philippine Star claims that Etihad bags have been receiving the top 5 Airlines Award for five years running: “Etihad Airways, the national airline of the United Arab Emirates, took top honors for the fifth year in a row in this year’s World Travel Awards” (The Philippine Star). This means that ETIHAD AIRWAYS is represented among the target audience as a progressive company with high-quality services.

I think the articles and the videos that positively describe ETIHAD AIRWAYS do a good job, because ETIHAD AIRWAYS staff is doing their best to achieve their goals and satisfy people, and that they should be given credit for their efforts.