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In everyday life, respect is really important. As youngsters, we are trained (hopefully) to respect our guardians, educators, and seniors, school regulations and road laws, religious and kinship traditions, other people’s emotions and rights, our nation’s flag and authorities, the truth, and other points of view.
And we grow to cherish such traits; as we become older, we may shake our heads (or fists) at others who don’t appear to have learned to respect them. We acquire enormous esteem for those we regard as outstanding and lose respect for those we perceive to be clay-footed, so we may attempt to appreciate only those who genuinely deserve it. We may also grow to feel that, on some level, everyone is deserving of respect.
We come to discover that if we do not receive respect in our occupations and friendships, we become miserable. We may learn that respecting the things that ought to be respected improves our lives together, as well as that we should respect some things regardless of how our lives may unfold.
We may also discover that how our lives unfold is influenced by how much we regard ourselves. The importance of self-respect may be something we take for granted, or we may realize how essential it is when it is endangered, or we lose it and must strive to restore it, or we may fight to create or keep it in a dangerous situation.
In an official setting, one cannot overemphasize the importance of respect; it is indeed, one core value every firm must have ingrained in its employees of all levels and genders. By extension, this corporate value will naturally resonate in the employees’ dealings with customers, who are the ‘kings’ and ‘queens’ in every business rapport. That said, Transsion as a firm is not left out of having this core value ingrained in its employees. Having said this, bracing ourselves with a conceptual understanding of the term, respect will be the right step to take in order to ready ourselves as we explore how this all-important value plays out in our dealings here in Transsion.
Understanding Respect As A Concept
Respect is etymologically derived from the Latin word ‘respects,’ which means ‘attention, regard, or consideration.’ It is defined by Alejandra Salazar as ‘esteem for or a sense of a person’s worth or excellence, a personal quality or ability, or something considered to be a manifestation of a personal quality or ability.’
It is an essential part of one’s personal identity as well as one’s interpersonal relationships. Feeling respected could be considered a fundamental human right. Disrespect is a critical factor that can lead to breakups and even violence.
It is a concept that relates to the tendency to value and honor another individual, including both his or her words and actions, even if we do not agree with or support everything he or she does. It is accepting the other person rather than attempting to change them.
Respecting another human being does not imply passing judgment on their attitudes, behaviors, or thoughts. It is not expected of anyone to be otherwise.
Our dissimilarities are beneficial because they help us define ourselves. This implies that individual differences exist, but more importantly, that as members of society, we are all the same. Everyone deserves to be respected just for being human.
Respect for others is essential, but respect for yourself is absolutely vital because you will appreciate others to the extent that you can regard yourself. Respect as conceived here entails perceiving ourselves with high esteem which will condition how we regard others we come in contact with in our day-to-day activities.
Respect In Transsion
In Transsion, respect is one corporate core value estimably cherished. You wonder what must have kept it operating for over a decade in Africa, the firm grew to the top by holding in high regard the customers in the continent, rendering listening ears to what they want. In 2008, the firm broke into Nigerian markets selling its first mobile device and had gone on to surpass Samsung as Africa’s number one mobile phone supplier.
With about two decades gone, Transsion now operates plenty of brands, especially Infinix, Itel, and Tecno, which represent the bestselling mobile phones on the African continent. This is no mean feat and cannot be achieved in a working environment that lacks respect. Andrew Deck of the Rest of World and Zeyi Yang traced the root of Transsion’s success to its business strategy, ‘Glocalization’ – this entails creating products that will sell all over the world and at the same time, be customized to specific markets or regions. Dissecting further this ‘Glocalization’, one can decipher the role played by respect; yes, respect for local mobile device users. Simply put, listening to these users, gathering their positive expectations of what they want in their devices, and configuring them into quality mobile devices, keep them informed and communicating.
Most mobile-savvy Africans understand that they need more than one SIM card to navigate through outrageous network fees and get the best connectivity in low-coverage areas — but most cannot afford two phones. Transsion in respect, addressed this issue as it went on to sell dual SIM card phones in 2008, two years before competitors such as Nokia did. In short, some Transsion phones now include a four-SIM slot.
Another area Transsion placed a premium on the African mobile device users is the quality of pictures issued out from the cameras of its mobile phones. A camera that pays attention to the exposure of darker skin tones was imperatively needed; Transsion delivered.
Transsion spent a lot of money on research and development for this venture, examining millions of photos of dark-skinned Africans and inspecting the exposure and color temperature settings of local users. Finally, it incorporated these desires into the design of its own camera.
Understanding what languages mean to African mobile device users, Transsion has developed with respect to the local languages spoken in some areas of the continent, keyboard with native scripts. Swahili and Hausa languages have been designed for Transsion devices; these have opened up a whole new customer base for Transsion.
Respect in Transsion can be seen in cheap phone models that it has maintained over the years. Observing that entry-level mobile phone in certain parts of Africa on average costs 69% of an individual’s monthly income, a revelation made in a 2019 report from the mobile network trade association GSMA and how ravaging poverty was in the continent, Transsion looked to keep the prices of its phones low, knowing that the costs of phones matter. This it has succeeded in.
The respect in Transsion is not limited to mobile device consumers, it extends ultimately to its employees. Respect is courted by employees of Transsion, an international company that has many employees of diverse racial groups, religions, and genders. Respect will be very much needed if the right synergy for success is to be sustained. Globalization currently en vogue has made a case for respect in Transsion. Because of globalization, most of our workplaces now have a diverse mix of people of various races, religions, and ethnicities. This is critical because having a diverse workplace boosts productivity. However, the most important thing in a diverse workplace is to maintain respect among coworkers in order to reduce job stress.
To maintain workplace respect, employees must be courteous to one another, refrain from passing judgment on others, control their anger, inspire others, and so on. Little wonder, humility, respect for other people’s time, and an attempt to be empathic are all important variables in Transsion.
How best is respect reciprocated in Transsion? It can be difficult for one to get others to respect one if we do not respect ourselves. Cognizant of this, Transsion has laid down rules and regulations that guide how employees relate to achieving its goals. Not just that, training is organized by its Human Resources department which tries to inculcate this essential value. Transsion has arranged office settings that allow people of diverse races to work together and closely. This can only thrive where there is respect.
Transsion has also male and female employees all over the world. But with respect, we have seen both genders work together to achieve the goals of the company. Transsion’s employees are also of diverse religious backgrounds and the need for respect cannot be overemphasized. There is no gainsaying the fact that respect has been the guiding principle of Transsion all these years.
Transsion Closing Up On All Accolades
At this juncture, it is safe to note the formidable role played by respect in the height Transsion has reached too. Respect is reciprocal. Little wonder, the accolade Transsion has earned making many dubs it as ‘Africa’s cellphone king’. Transsion accounted for nearly half of all handsets (smartphones and feature phones) exported to the African continent last year, according to IDC data.
It has formed a continent-wide ecosystem that includes everything from hardware to software, as well as after-sales service. Its brands include Tecno, Itel, and Infinix cellphones, Oraimo digital accessories, Syinix electronics and appliances, and Carlcare after-sales service. It has also created a number of mobile operating systems and apps like Scooper to meet local needs. In this way, Transsion has spread its tentacles with esteem, closing up on further accolades.
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