Essay on Personal Branding

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Who am I?

Elizabeth Ogabi is an expert in communication, having thorough experience in digital, external, and internal communications throughout several industries. She has operated with certain leading organizations such as Unilever and provided immense contributions to ensure a successful partnership between Save the Children (West Africa) and The Unilever Foundation. However, her strong focus on gender equality, inclusion, and diversity has led her to develop a unique platform called “For Working Ladies” which helps women throughout the world to advance in this rapidly changing world professionally.

What is For Working Ladies?

For Working Ladies is a platform born out of a need and passion for women so that they can build their businesses and career accordingly. By providing offline activations and digital content, we assist women in accomplishing success and offer them all the necessary networks, knowledge, and tools they require to succeed within the professional arena.

Why does this Platform Exist?

The sole purpose of this platform’s existence is to empower women to the maximum extent possible. Through this platform, we regularly welcome passionate and talented ladies who can work with our professional team. In essence, For Working Ladies exhibits all the benefits and qualities of an online platform that can motivate, inspire, and guide working ladies in the current world scenario.

How Personal Branding and Self Promotion has Helped Me

Whether you are a female entrepreneur, a job freak, or a freelancer, believe me, personal branding and self-promotion are two important marketing aspects that will help you and support your brand throughout your professional career. In particular, personal branding has always helped me in differentiating my brand from my competitors and allowed me to develop trust with prospective employers and clients. On the other hand, self-promotion is a synonym for success and has assisted me in successfully competing with other organizations in the market.

Personal branding

Always remember that whether you are promoting yourself to a promising employer or selling services or products through your personal identity, your personal brand should be always well-polished and professional. So ladies, creating a brand of your own is something in which you must invest a great deal of time because in the end brand identity is the only thing that matters the most in your professional career.

Before digging in deep, what is personal branding by the way? Well, personal branding is a marketing practice and an ongoing process that allows individuals like us to maintain an impression and reputation of our business or organization. Where a number of self-assisting practices concentrate on improvement, personal branding, on the other hand, defines success in terms of self-packaging.

If you are thinking that personal branding is just for those people who own a business, then it is totally incorrect. Because, personal branding is a much wider concept than you think, and it can also play a vital role for thought leaders, influencers, or anyone who wants to share their unique story among an audience throughout the world. The majority of people associate the notion of personal branding with a logo and a name, but in reality, it is quite far from that.

So how to build a personal brand that can make your business stand out from the rest of the companies in the market? Well, the foremost step is to develop a strong foundation. Remember, authenticity is the key to success, and therefore, your personal brand should not involve a persona that is inauthentic or delusional. At this stage, try to find and develop a concrete brand vision, mission, and personality. Once, you have built a strong foundation, the next step is to select a prospective target audience. Always, try to choose your audience wisely, because, remember, not every individual or company is your ideal client. The next step is to develop a content strategy for your personalized brand. This can be done by listing down all the potential content resources such as videos, articles, online courses, webinars, slideshows, case studies, and a lot of others. Once you have selected a potential content strategy for your personal brand, you are now ready to promote your personal brand by ensuring its visibility in the audience. For this purpose, you can choose from a variety of options, such as PR and interviews, guest blogging, joint ventures, public speaking, or partnerships.

You should know that being a female freelancer or entrepreneur, personal branding is not always considered a good marketing tactic. For instance, by doing personal branding you are actually pigeonholing yourself. When you begin with the personal branding of your service or product, your best bet is to select a highly particular niche. For example, if you have a cupcake-selling business, you are most likely to focus particularly on the recipes of the cupcake, because it is easy enough right? But, by doing so, you are actually ignoring the main goal here, which is to differentiate your work from your competitor. Secondly, if you are an entrepreneur, you should know that personal brands do not get emerged overnight. You will surely have to invest a lot of time and money to build a successful and coherent strategy for your personalized brand.

We already know the significance of a personal brand for individuals, but if we talk specifically about female entrepreneurs, developing a personalized brand can help you to enhance your sales funnel accordingly. If you are promoting your personal brand through a well-defined strategy, then it will take minimum time for the bystander to become your die-hard customer, because they will not only get associated with your services or products but will also get connected by you and your unique business story. Your goal, however, should be always to make the customer understand how much mind and effort have been invested in this brand. Similarly, even though personal branding might not help you to raise funds, it can surely help you in enhancing awareness of who you are, and remember, investors always like to get associated with a good string of stories!

Self-promotion

During your professional career, a time will come when you will decide to take your business to the next level. However, in the current world scenario, achieving what you want from your potential target audience has become quite difficult and complicated. That’s where self-promotion comes into play. Understanding where and when to self-promote can be your biggest merit to encourage your employer or your team, to consider you and your brand as valuable prospects.

Hence, self-promotion is all about highlighting to people that you possess enhanced capabilities and expertise in what you do. This relates to going beyond and above to explain your position as an expert in any specific field. For some individuals, this might mean regularly sharing and curating content on the platforms of social media, while for others, it may be significant to visit local networking conferences and events.

In the beginning, self-promotion may cause a lot of women to feel uncomfortable, but remember, this particular marketing strategy can be a key to infinite opportunities in your professional and personal life. However, the most scintillating question for female entrepreneurs or freelancers is not about how you should market your product or service, but how you are going to gain clients, establish influence, and attract attention. So firstly, do your homework by conducting a comprehensive research. There are plenty of self-promotion platforms in the online and offline market but select only those which align with your unique business strategy. Secondly, while self-promoting your brand, don’t just act like an expert, instead be one. Participate in relevant conferences and public gatherings and showcase your talent, and promote how your brand stands out from the rest. Thirdly, always try to be modest and honest. This is one of the most pivotal elements while conducting self-promotion. Remember that no one gets attracted by listening to a pompous know-it-all individual. Modesty and humility always go hand-in-hand when you self-promote your brand, and that’s why they are considered the most crucial sources of providing your followers the humanistic approach which they crave for.

However, there are certain disadvantages of self-promotions that should be taken into consideration. It is believed that when you self-promote your brand, you lose anonymity. By promoting your brand on a regular basis, you are most likely to get noticed, and once your brand gets noticed, your anonymity gets minimized accordingly. This might be an issue for those women who don’t want to get well-known or famous. Also, if you have decided to self-promote your brand, then be ready to get a lot of criticism. There are a number of individuals out there, who have a full-time hobby of seemingly trolling social media, blogs, and website content. Apart from this, creating consistent content has also become quite challenging these days. Many female entrepreneurs, freelancers, or those who are doing a job in a workplace fail to self-promote their brand because they consider creating content quite challenging.

If we look at the importance of self-promotion in enhancing brand identity, one can easily say that this particular aspect is key to success. The reason behind this is that self-promotion provides an opportunity for self-advocation, which is highly important to achieve success in your career. It provides you a chance to showcase your importance, set yourself apart, get well-deserved recognition, and thus, set your business on the path of opportunities and advancements.

A number of connotations begin to revolve around your mind when you think about self-promotion, which keeps individuals, especially women from feeling confident and comfortable when demonstrating themselves. But if you consider, self-promotion has become a much more important marketing aspect with the passage of time. Here’s why;

Equal recognition between men and women has become a major issue, and due to this reason, many high-performing groups or individuals are overlooked.
Everyone is forced to do more with minimum resources, and therefore, women are required to be in roles that are most effective and efficient.
Facetime has become quite limited. Organizations have become dispersed, people are busy, and technology is thoroughly altering the way we operate.

Thus, considering the above potential aspects, one can easily say that self-promotion has become important more than ever!

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Essay on Personal Branding

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