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Propaganda is the information used primarily to influence an audience, especially of a misleading or biased nature used to promote a specific political cause. While the Chinese propaganda system has become somewhat of a cliche today, it could be said that a revolution that was overthrown within 5 years, the rule of a dynastic monarchy spanning over 4000 years would require significant social coordination. Before the revolution, China was an underdeveloped country that was divided between numerous warlords, tribes, and hereditary landlord dynasties that fought among each other for power and wealth. War with Japan over Korea had left China weak. Even worse, the British imperialist incursions and the ongoing social destruction caused by the Opium Wars had left China impoverished.
Mao Zedong catapulted to power within the Chinese Communist Party (CCP) through populist support. His people were the downtrodden rural peasants and farmers who had borne the brunt of the previous government’s greed and the corruption of its emissaries. In contrast to the Bourgois-led revolution of Russia, Mao’s revolution was led by the largest group of the Chinese social system, the working class, to whose status quo he brought political and economic empowerment. Mao’s rise to power was on the back of this populace support which he gained and later held on to, by rigorous application of propaganda, by dividing the peasants from the educated middle class and holding on to his peasant roots as a symbol of his connection to the people. The origins of the CCP propaganda system can be traced to the Yan’an Rectification Movement and the rectification movements carried out there. Following this it became a key mechanism in the Party’s campaigns
In April 1927, Mao was appointed to the KMT’s five-member Central Land Committee. His revolution was focused on the peasants, not the bourgeoisie, and one of his first major moves was in urging peasants to refuse to pay rent. With his peasant background, it was clear that his power base could come from this sector: Whether by political intention or by deeply held ideology, Mao’s major early activities won him much loyalty from his grass-roots followers.
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