EMT401 Special and Mega Events

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Introduction

Global events, such as arts festivals and sports, often pose several impacts on the host communities. The impacts can be either positive or negative, depending on the planning and management accorded. As a result, the government needs to engage the host community in preparation for mega-activities to ensure its success and the resulting benefits. Mega-occasions can therefore be defined as bigger festivals that influence entire economies and resonate in the international media. The community can conduct mega-activities preparations through the provision of resources, event management, funding, decision-making, and business cooperation, and media can enhance global sporting through out-of-home media, online media, Infosys platform, and Hawk-Eye technology.

Access to Resources

Arts and culture, leisure, recreation, and sports festivals significantly impact the communities involved. Some of the benefits include enhancing participants’ well-being and health, promoting individuals’ growth, and enhancing the establishment of inclusive societies. One of the ways the public can help prepare for a global art activity in the country includes providing resources such as personnel, venues, and other necessities for the occasion. During major occasions such as art carnivals in the country, society plays a major in the provision of skilled personnel for the management and planning of the activities (Oshimi & Harada, 2019). Planning international arts festival requires amenities such as cleaners, party planners, security personnel, and adjudicators. Involving the society before beginning multinational art activities can therefore enhance the pull of required personnel from within the community.

Besides, the public can provide venues for arts festivals within the country. International art events often involve mega activities that are held in several venues within the region. The people can therefore provide effective avenues to hold these galas, such as schools, public halls, and stadiums. When Singapore held the Youth Olympics Games in 2010, about 3600 athletes participated in the games. The mega-gala attracted massive support from Singaporeans, who provided personnel, volunteers, and venues in various schools. The event had approximately 50,000 contractors, staff, and volunteers (O’Malley, 2021). The occasion, as a result, generated a large sum of revenue due to sufficient personnel and resources for the participants.

Participation in Decision Making

The public can help promote international art festivals in the country by participating in decision-making processes. Due to the long-lasting impacts of major international art galas, its planning requires the support and engagement of all shareholders. Society often constitutes one of the key shareholders during mega-occasions. Community participation helps promote success and enhance the extent of the positive impacts of the occasion (Brewster, 2020). They may help to determine information such as appropriate entertainment facilities and stadiums, general infrastructure, and mobility, as well as health-related facilities. The host can often anticipate some of the challenges that may be incurred by the arts festivals. For instance, every region has its unique culture. Therefore, the introduction of some activities that may violate these cultures may cause challenges during the arts galas.

Holding an international event can have several benefits, such as urban regeneration and the spread of communal cultures. Essential decisions and plans can majorly transform the society involved and boost mega-festival’s success. One of the ways the public can help in promoting these occasions includes managing crowd behavior. Major art festivals have unpremeditated social effects such as enhanced criminal acts, immoral behaviors, and substance abuse. If not controlled in time, such negative acts can major affect the international image of the event and its overall success. Crowd behavior can timely be controlled through comprehensive public planning. During the London 2020 Games, security majorly influenced its success due to the proper involvement of individuals (O’Malley, 2021). The Government ensured security through Home Office and voluntary personnel through individuals.

Through Business Cooperation

Major festivals can provide strong platforms for individuals to showcase their skills and sell their ideas and cultures to the world. Engaging the society before the start of multinational arts events can therefore enable them to organize skills and commercial premises. International arts occasions attract potential investors globally and therefore promote new commercial prospects. Such activities can further enhance international business cooperation by providing trade platforms for various services and artistic ideas. International art galas further promote much insight into establishing cultural, social, and economic capital (Wanyonyi & Juma, 2021). The global festivals, therefore, majorly influence the economic impacts of host communities and their resulting sustainable development.

International art events further depend on the economic and social stability of the host society. Before the start of mega-galas, host nations are often assessed on their financial and commercial capacity to host multinational festivals. Participants require necessities such as food, accommodation, and security personnel. Therefore, prior engagement of the public allows for timely hosting preparations through business cooperation globally among potential investors and stakeholders. Besides, hosting individuals can sell their cultures through songs, dances, and ornaments. Prior engagement allows for the sourcing of cultural products and services. For example, when Singapore bid to hold the 2010 Youth Games in 2007, it was among the many cities interested in hosting the event. It, however, tendered a package consisting of resources and business opportunities guaranteed by the host communities (Brewster, 2020). Singapore, therefore, won the bid beating the competitor Moscow by majority votes due to its predetermined business plans and economic preparations.

Event Management Responsibilities

International events can further have major impacts on the structure and social life of the public. For instance, traffic arrangements may hinder residents’ mobility to their businesses or residences. Due to their involvement in the impacts of mega-festivals, host parties can play a major role in managing and planning events. The government can engage the host society by providing gala management opportunities to the local authorities and qualified personnel within the society. One advantage of public leadership is equity since mega-occasions always have direct impacts on the society involved (Kennelly, 2022). They will, therefore, always strive to ensure social, economic, and social support. For instance, properly managed multinational ats galas always ensure the empowerment of local artists.

The success of international art events attracts planning and delegation of duties to all stakeholders. On the other hand, the host communities can have other management duties such as security provision, medical provision, and catering services. Volunteers within the society can also aid in the provision of medical assistance or other services during major fetes. Therefore, the government can engage the host society by delegating roles and essential personnel needed for the occasion. Singapore always hosts National Day yearly in August, marked by fireworks displays, dance performances, musicals, and military demonstrations. The annual fete, therefore, involves large participants and capital for the preparations and infrastructure (Brewster, 2020). However, Singaporeans are usually involved in the festival through management roles within various districts in the country.

Funding

The cost of international art events is significantly high for the hosts of the occasion. Financial capital is, therefore, one of the most significant inputs during preparation for global art galas since most features of planning need capital. Preparation for such festivals also requires significant infrastructure planning due to the large capacities of participants within the country (Sedana, 2019). As a result, infrastructure, such as air, rail, road, and stadiums, must be developed by host countries before major events. There also exist local investors who may want to market their products. Therefore, through public engagement, they can help fund the global arts fetes in the country to market their products or services.

Communities can fund mega events in various ways, such as voluntary labor and capital. Due to the several benefits of hosting mega art festivals, which include the generation of revenue, international connections, and social capital through spreading culture, some citizens may personally fund these activities. For instance, the Bali Art annual gala often attracts a lot of funding from the local community in Indonesia. It depicts the islands’ possession of cultural achievements and artwork (Sedana, 2019). The funding from the local society comes in terms of monetary capital, cultural resources, and personnel.

Out-of-Home Media Coverage

The media can enhance participation and success of tennis tournaments in Singapore through enhanced coverage. One way of enhancing communication programs among Singaporeans during tennis tournaments may include out-of-home coverage. Out-of-home (OOH) broadcasting is a type of media found beyond a client’s home. It is a form of advertisement that has been used for a long time by various individuals. Traditionally, OOH includes things such as benches, bus shelters, and billboards. The traditional OOH programs have now merged with current digital development to create a powerful tool for marketers and advertisers (Utomo, 2019). The technology would essentially enhance the global tennis tournament within Singapore since her residents had majorly adopted OOH during the conventional communication period.

Out-of-home media is an excellent alternative to online digital advertisement. Some advantages of OOH include its major effect on the intended audience due to its contrast and size to the audience. Unlike digital advertisement ads, OOH ads are not easy to assume (Utomo, 2019). Some of the ways of enhancing OOH media among Singaporeans and participants of the tennis tournament, such as in the USA and Asia, include intelligently using location, real-time purchasing, and developing lasting advertising campaigns.

Online Media as a Source of Information

Online media or social media is developing the conduct of interaction between fans, clubs, and sports stars. Adopting this form of media services can majorly impact Singapore’s international tennis tournaments. Spectators can get commentary, insights, and news from online media. Enhancing and improving the online media within tennis tournaments, therefore, have significant positive impacts economically, socially, and politically. According to research, the interactive, intimate, and instantaneous forms of mobile and social technologies render them effective platforms for enhancing sporting activities (Kumar, 2021). It provides an interactive platform for all stakeholders, such as participants, investors, event managers, and spectators, as they can send and receive feedback instantly.

Besides, social media can be essential for marketing tennis events during a pandemic. For instance, during the COVID-19 pandemic, social media majorly aided in marketing various sporting activities. Some of the uses of online media or digital media during tennis tournaments are; organizing online training among coaches, assessing timely tournament information and schedules, and allowing informative communication and airing of tournament games for spectators globally (Kumar, 2021). Using various online media approaches in tennis tournaments within Singapore can help develop tennis professionals and enhance their global sports connection with USA and Asia.

Adoption of Infosys Virtual Tennis Platform

Infosys involves an international director in the next-generation activities and has established creative strategies to connect shareholders in the sports environment. Infosys further incorporates an official digital revolution affiliate for big tennis festivals, such as the Global Tennis Hall of Fame, ATP, Roland-Garros, and the Australian Open. The company has changed the outlook of tennis tournaments and how they become assessed. It allows event organizers, journalists, broadcasters, coaches, players, and fans to experience the tournament with brilliant intelligent and immersive tools that help deeply analyze the game (Kumar. 2022). Singapore’s media center can therefore adopt this technology to help assess the tennis tournament.

The digital tennis platform driven by Infosys Cobalt ingests several feeds through a media pipeline to model interesting visions from tennis matches. The technology can rapidly generate intuitions about the weaknesses and strengths of players in a match and suggest possible adjustments. The intuitions help coaches and players make conversant decisions about match strategy and training. Besides, Infosys can provide collaborative data conceptions of 3D court images, and the game starts with a closer image of significant events (Kumar, 2022). Spectators can therefore access live remarks for every match, unfolding the score and the point and crucial data such as the rally length and the haste of serve.

Use of Varying International Languages

The media center of Singapore’s global tennis tournament can improve coverage and enhance games globally by using various multinational languages. The language barrier can hinder communication at an international tournament, such as a multinational tennis tournament, where participants from various nations gather to officiate, watch, or play (Utomo, 2019). Therefore, Singapore’s media coverage must adopt universal languages such as English, German, French, and Spanish. Besides, they ought to translate the information and coverage of the tournament into other languages within their nations and surrounding allies, such as the USA and Asian nations. Some of the languages spoken by local Singaporeans include Tamil, Malay, Mandarin, and English.

The adoption of varying international coverage languages is useful in enhancing communication, fostering accessibility, and a sense of belonging among various shareholder nations. Tennis forms a majorly embraced sport in the wider parts of America and Asia. Therefore, it attracts several foreign participants to Singapore with different languages. Therefore, diversity in languages will help to significantly improve tennis sports by the country’s sports media center (Kumar, 2021). In return, the globalization of tennis can widely promote success in exercising meritocracy, open society, and free trade between Singapore and other nations across Asia, America, and the rest of the world.

Hawk-Eye

The media center of Singapore’s international tennis tournament should also adopt hawk-eye technology to aid in ball tracking. The electronic system has been adopted in various tennis courts to help assess and track the ball’s movement on the pitch. The system involves the application of several cameras placed strategically around the tennis court. The hawk-eye is lined with a 3D screen which processes a frame-by-frame 3D image to depict the ball’s course and establish whether it is situated within or out of the line (Jayalath, 2021). The technology can, therefore, essentially help the media and stakeholders make appropriate and timely decisions during tennis matches.

Based on Hawk-Eye technology accuracy, it can also help to trace foot faults. According to tennis guidelines, participants are presently only permitted three erroneous trials per set. However, during the COVID-19 pandemic, the organizers deliberated on changing the entire line referees with the robotic system called Hawk-Eye. While there are several controversies regarding automated line referees, some participants have declared their preference for technological advancement (Jayalath, 2021). Despite the potential negative impacts of the automated referee system, it will have several positive influences on Singapore’s international tennis events. For instance, Hawk-Eye is limited biasedness, therefore, appropriate for judging global tennis matches credibly.

Conclusion

The community can conduct multinational events preparations by providing resources, occasion management, funding, decision-making, and business cooperation. Media can enhance international sporting through out-of-home media, online media, the Infosys platform, and Hawk-Eye technology. The host society can provide resources such as skilled personnel, venues, and funds for global art festivals. Besides, they can help in funding various events, amenities, and programs through local investors. Based on improving tennis sports through media, technological advancements such as Hawk-Eye, Infosys, and online media play a major role. Furthermore, the use of diverse coverage languages can also promote sports within Singapore.

References

Brewster, M. (2020). Community events: Committees, challenges, and cooperation.Event Management, 24(5), 611-627. Web.

Jayalath, L. (2021). Hawkeye technology is used in cricket.South Asian Research Journal of Engineering and Technology, 3(2), 55-67. Web.

Kennelly, M. (2022). Host communities, event leveraging, and participatory sports events.Event Management, 26(6), 1259-1274. Web.

Kumar, M. (2021). Development of sports through media and social media.International Journal for Research in Applied Science and Engineering Technology, 9(VI), 857-859. Web.

Kumar, S. (2022). Cloud computing services – Amazon Web Services (AWS). Amazon Web Services, Inc. Web.

O’Malley, J. (2021). Olympic Games – London. Did London beat the Olympic curse?Engineering &Amp; Technology, 16(6), 38-39. Web.

Oshimi, D., & Harada, M. (2019). Host residents’ role in sporting events: The city image perspective.Sport Management Review, 22(2), 263-275. Web.

Sedana, I. (2019). Directing Cymbeline: Leon activated attributes of God for the 38th Bali Arts Festival 2016.Lekesan: Interdisciplinary Journal of Asia Pacific Arts, 2(1), 12-33. Web.

Utomo, Y. (2019). Effectiveness of business transformation strategy to increasing company’s income in products DOOH (Digital Out of Home) In Pt. Metra Digital Media. Tibuana, 2(01), 33-37. Web.

Wanyonyi, L., Njoroge, J., & Juma, R. (2021). Sports tourism events and socio-economic well-being of the host communities: Motivations and benefits from an emerging destination.Events and Tourism Review, 4(1), 30-42. Web.

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