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Effective Crisis Communication
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Effective Crisis Communication
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PowerPoint Presentation
Review Example 4.1 on pages 49-53 of your textbook. Using the 10 lessons in Chapter 7 as a guide, assume the role of a crisis communications consultant hired by BP one month after the spill has been contained. Develop a PowerPoint presentation for BP leadership to use during a press conference that will be given within the next week, with the purpose of employing positive messaging, repairing the company’s image, and explaining the company’s future plans.
The presentation must be at least eight slides, not including the introduction or citation slide. Use image repair theory (described in Chapter 2) as a framework for your approach.
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