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Introduction
As Hoppe (2009, p.1) argues, business communication skill are not inborn, but rather learnt as one interacts with different business scenarios; so long as one is flexible to learn. A combination of both non-verbal and verbal communication abilities is an important component of any business presentation, owing to the fact that quality and powerful presentations have more power that is convincing on customers. The most vital components of any good business presentation are the nature of words and language used, without forgetting to compliment the two with some body language.
Importance of verbal and non-verbal communication
Before adopting any communication mechanism, it is important for all sales people to take note of the context under which such presentations will occur. This includes the location, customer qualities, companys perceptions, and ones competence. In addition to the presentation context, it is important for all presenters to take note of the positions they take for this influences the nature of responses customers will give (Hogan, 2009, Para. 1-6).
All sales representatives need verbal communication skills, for through words spoken customer experience with a certain company improves. The nature of the Language used can persuade or discourage customers, hence likelihoods of customers accepting to sign business deals with such organizations. Good verbal communication also gives an organization a good rapport to investors. This is because sales representatives are immediate contacts to customers, hence the need for competence. In addition, it may help to eliminate misunderstanding that may arise in the process of business transactions. This is because is gives a platform of explaining, clarifying, and attending to customer queries or pressing issues that may vary depending on experience, age, and culture (Illumine, 2010, p.1).
It is important for all representatives to compliment their verbal messages with nonverbal cues, for they enhance message transfer. Good nonverbal communication involves the coining of environmental factors with the message conveyed. This involves enhancing communication using the following: gestures, tonal variation, touch, eye contact, and posture. Most nonverbal cues are important for complementing verbal messages so long as they are correctly applied. On the other hand, non-verbal communication can make customers to be confident in an organization through its sales representatives.
In addition, it helps to manage the communication process between parties involved, because through it individuals can convey different signals across the board. Non-verbal cues can also help a representative to predict what customers are thinking; hence, structure their answers to meet their demands, which is an important component of minimizing differences and conflicts (Bizmove, 2009, P.1).
To improve nonverbal communication, it is necessary for all representatives to be confident and enrich their presentations, with tonal variations (when stressing a point), vary the rate, and use gestures that are organized. In addition, it is important to maintain eye contact, for it will greatly compliment ones presentation.
Assertive and Aggressive Behaviors
Correct use of verbal and nonverbal communication skills depends on presenters qualities, that is whether assertive or aggressive. Most assertive representatives are confident and present their ideas in a direct and directional procedure. On the other hand, most customers consider aggressive representatives as being harsh and pushy, whereby force is their main element of passing ideas. Assertive presenters use a polite language; but firm. Most aggressive presenters use a language considered forceful to many customers. Wrong use of tonal variation and facial expressions helps to differentiate this two, whereby it is possible to differentiate motives of the two (Elmore, 2009, Para. 1-8).
In addition, most assertive representatives respect other peoples ideas and always incorporate them in decision making, where as aggressive ones like to always take control and take less consideration on others views.
Conclusion
In conclusion, it is important for all sales representatives to remember that their listeners not only listen to their verbal presentations, but also they watch their nonverbal cues, which depict many qualities. This in many ways can help an organization to improve its business market, for many investors or customers will have confidence on such organizations.
Reference List
Bizmove. (2009). Non-verbal communication. Bizmove.com.
Elmore, T. there is a fine line between assertiveness and aggressiveness in Sales. Houston Business Journal.
Hogan, K. (2009). The secret language of business is non-verbal communication. Paramount learning.Web.
Hoppe, E. (2009). Persuade others by simply using the head. 25-Resource Article.
Illumine. (2009). Verbal Communication. Illumine training. Web.
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