Economically Viable Coffee Industry in the U.S.

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It Would Be Economically Viable To Create a Coffee Hot House in U.S. It’s not clear when coffee was first discovered but the history has it that it originated from highlands of Ethiopia. It used to grow as a wild weed. Coffee was used to make energy bars before it was used to brew coffee. Britons realized the importance of coffee in 1860s. Unfortunately, the coffee they planted was destroyed by coffee rust fungus and it lost its economical viability. Americans had chosen coffee as their drink of choice. Coffee was enjoyed by all people of all social classes.

The rich almost enjoyed coffee ceremonially to replace a hot meal and also they used it to suppress hunger. Large companies took advantage and adopted coffee as a commodity. Companies introduced machines to brew coffee and this created a great demand. With industrialization coffee roasting technology improved and it was not even enough to meet the high demand of coffee. This is evidence that coffee can still be economically viable in the U.S if given attention.

Economically, coffee provides employment and its income lifts the livelihood of the farmers in rural areas. Unfortunately, due to poor production practices of the farmers coffee prices reduced greatly. If coffee house industry is to be invested in the U.S, it would mean first to upgrade its production at the farm level. This means a large amount of money is to be used. Coffee market began to collapse in the world market in 1998 and the prices continued to fall due to oversupply.

Many employees in coffee industry lost their jobs. This has led to high levels of poverty. In Central America, coffee is of low quality such that it cannot qualify for free market. This has led to loss of employment and economic collapse which has led to class conflict. Indeed if coffee is well taken care of that is money be invested in to provide farmers with input and in return they get a great reward, it can improve economy of the U.S. thus it would be economically viable to introduce a hot coffee industry in the U.S

On the other hand textile industry was of great economic viability. It used to bring great profits. Textile industry grew in the 18th century as a mass production. After revolution many people were employed in the textile industry. In the 20th century textile industry gained a bad reputation worldwide due to paying workers less than minimum wages. The existing industries are being challenged by developing countries in south East Asia and Central America.

Due to globalization manufacturing is been outsourced to overseas labour markets. British industries had unfavourable working conditions; workers were exploited. People were made slaves and children started working at the age of four. The market environment changed and the U.S experienced competition of foreign manufacturers who employed cheap labour. This forced the companies to look for market overseas and closed the U.S plants for there were no domestic sales.

With this in mind it would be of economical viability to start a coffee hot house industry in the U.S rather than to bring back textile industry. This is because coffee would contribute greatly in the economy for it already has both domestic and foreign market if its quality is improved. Coffee employs a great number of people both at production and processing levels. The livelihood of the farmers would improve thus bridging the economic class between the rural poor and the urban elite.

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