Dynamic Strategic Planning in the Louis Armstrong Airport

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Table of Contents

Dynamic Strategic Plan (DSP): Key Concepts and SWOT
DSP for the Louis Armstrong New Orleans International Airport
Advantages and Disadvantages: What Needs to Be Borne in Mind
References

Dynamic Strategic Plan (DSP): Key Concepts and SWOT

A Dynamic Strategic Plan (DSP) is typically defined as the means of creating rational policies for the use of the company’s resources (Brown, 2012). DSP usually includes concepts such as leadership, guidance, resource allocation, and data management (Niven, 2014).

Strengths	Allows setting the priorities straight; Helps improving the security system and, therefore, passenger safety rates; Creates premises for executing better control over the key airport processes; Allows monitoring of the essential processes closer
Weaknesses	Implies significant time consumption; Restricts risk identification to the initial risk level analysis
Opportunities	Provides a chance to enhance passenger safety rates; Provides opportunities for avoiding accidents; Provides a chance to identify key performance indicators and, therefore, improve the quality of airport services; Provides opportunities for a security gap analysis.
Threats	May lead to a failure to identify all challenges that the key stakeholders face (de Naufville, Odoni, Belobaba, & Reynolds, 2013).

DSP for the Louis Armstrong New Orleans International Airport

Purpose

The DSP for the Louis Armstrong New Orleans International Airport is aimed at improving the current luggage checking process since the procedure is currently quite lengthy.

Context

The DSP framework will be applied to address the issue of waiting time at the Louis Armstrong New Orleans International Airport. Specifically, the stages involving the baggage check and the further delivery or the luggage to the passengers will have to be improved. However, apart from addressing the identified problem, the tool will be used as the means of promoting a general improvement of the airport services and enhancing passenger security.

Assessment

The assessment will be carried out by collecting surveys from passengers and comparing the current satisfaction rates with the ones that had been retrieved before the new approach was implemented.

Risk Treatment

It should be kept in mind that reducing the time for checking the luggage is not to affect the quality of the procedure. Particularly, the threat of omitting a potentially dangerous item that may pose a threat to the lives and wellbeing of the passengers must be mitigated at all costs. At the same time, it is crucial to reduce the waiting time so that the level of satisfaction among passengers could be increased significantly. Therefore, it will be necessary to equip the airport baggage checking system with destination-coded vehicles (DCV), which help handle the passengers’ luggage faster.

Implementation and Monitoring

The use of new scanning tools and the DCV will be monitored by a team from the Quality Assurance Department. The data about mitigated threats to the passengers’ security (e.g., the uncovered attempts to transport weapons, stolen items, etc.) will be recorded and analyzed thoroughly. Furthermore, feedback will be collected from customers so that their satisfaction levels could be determined. Finally, the records provided by the Lost and Found service located in the airport will be analyzed carefully.

Advantages and Disadvantages: What Needs to Be Borne in Mind

Advantages

DSP obviously is a perfect tool for creating long-term plans. The strategies that will be designed with its help will become the foundation of the passengers’ security. Additionally, the company will be able to avoid similar problems in the future.

Disadvantages

The plan does not include a detailed description of the communication tools that will be used to gather feedback and get essential messages across to the members of the company. Therefore, it will be necessary to focus on building a comprehensive communication framework. The use of IT tools as the means of data transfer, analysis, and storage must be viewed as a necessity since there is a need to improve the speed and efficacy of data transfer.

References

Brown, A. (2012). Dynamic strategic action planning in today’s fast-paced environment. Guilford, CT: AudioInk.

De Naufville, R. L., Odoni, A. R., Belobaba, P. & Reynolds, T. (2013). Airport systems: Planning, design and management (2nd ed.). New York, McGraw-Hill.

Niven, P. R. (2014). Balanced scorecard evolution: A dynamic approach to strategy execution. New York, NY: John Wiley & Sons.

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