Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.
The communication gap is an essential issue that every organization can meet in its way. In this assignment, Drexel University will be assessed from the perspective of provider gap four. As all the Universities, Drexel sells a custom-oriented education, and the promotion strategies it uses slogans attract potential clients to get education services. Drexel offers a high level of education, employment at well-known corporations soon after receiving the diploma. However, such overpromising leads to a higher level of mistrust from the potential clients and doubts on the way of decision-making. The major issue of Drexel University is the mismatching performance and promises.
To achieve high levels of customer trust, it is significant to develop a strategy representing customer-driven service design and standards correlating with the actual service delivery. The latter impacts on perceived and expected service quality by a customer and leads to the outcome of decision-making. The possible solutions to the issue must be promising to a purchaser something possible to create a clear perspective of future outcomes. Judging all the aspects on the shore, the customer will be more positive and rational when buying the service. Offering choices is another possible solution as showing flexibility and a wide scale of customs creates a perception of sustainability and trustworthiness.
Lack of integrated services marketing communications includes the lack of interactive marketing in communication plans and the absence of a strong internal marketing program. Creating an attractive advertisement can interest more customers to the product and initiate the demand on the custom proposed. Moreover, an internal marketing program should be well-thought and client-oriented to propose to a potential customer a product of a clear benefit. The customer should also be smartly manipulated and educated by a company. Drexel University should identify its strongest sides and present them to a customer finding strong counterarguments on the weak sides of the company. Managing the proper communications can create firmer bonds between the departments of the university: sales department, advertisement department, educational units, and operations departments. Inadequate horizontal communications between employees can lead to the disunion of the organization and lower interest of the workers to stand for the product they create and sell.
Prices are another issue leading to high customers’ expectations, especially if they do not correspond to the quality of provided services. Pricing policy should be clear, transparent, and simple as the customer oftentimes struggles to gather data about prices, estimate the information they possess and are more likely to get unexpected outcomes by inaccurate calculations. Providing customers with choices, creating tiered-value service offerings can increase the compliance of the purchasers. Currently, students pay tuition payments at Drexel University; however, the pricing policy can be more efficient. The value-pricing scheme can be focused on discount-based strategies proposing students to earn tuition-free courses if they meet specific requirements. Consequently, students will be more motivated to enhance their academic performance, parallelly increasing University’s rating, and attracting more students by providing a decent level of knowledge. As a result, Drexel University will promote itself without high-cost strategies improving the product and attracting new students.
Thus, solving the communication gap can lead to bettering of all the indicators of the company. Focusing on integrated services marketing communications, avoiding overpromising, meeting customers’ expectations, creating effective vertical, upward, and horizontal communications and appropriate pricing strategies can lead to more efficient results of company’s performance. Adding to tuition payment discount-based strategies is one of the perspective movements guaranteeing enhancement of academic performance and attraction of new customers.
Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.