Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.
The choice of alcoholic beverages for the party is a challenging task. The host should consider the taste preferences of all guests, the convenience of buying and transporting the product, its price, overall economic justification, and the effect on people’s behavior. For example, drinking pure whiskey is not the appropriate solution for the party because it significantly impacts the human psyche and conduct, and people lose the desire to have fun.
It is more suitable for the calm interaction in the evening than the party in the traditional sense of this word. Beer is the standard solution in this case, but not all people like the bitter taste of this beverage, which might spoil the effect during the party. ‘Licious Whiskers is a cider that combines the sweet taste of apples and the mild relaxing influence of alcohol and does not cause problems in socializing. Therefore, ‘Licious Whiskers is the Tennessee cider that is the perfect substitution for popular types of not strong alcohol. The effect of the cider is mild, and it helps people to relax without losing the desire for communication and interaction with others. It can be used instead of popular beer brands like Guinness that people buy for parties. The target audience for ‘Licious Whiskers consists of young individuals who enjoy spending time with peers. The marketing and public relations strategy focuses on this demographic group, which determines how the product is promoted. The distribution of ‘Licious Whiskers is comparatively simple due to the localization of the production. The manufacturers use fruits from the local Tennessee apple orchards, reducing logistics prices (Ryan). In addition, various ways of product distribution make it easy for customers to buy ‘Licious Whiskers.
It allows us to state that the company proposes a unique solution for the local Tennessee market of mild alcoholic beverages. ‘Licious Whiskers suggests the original high-quality product for a lower price compared to the international competitors. It is explained by the local production of ‘Licious Whiskers and reduced costs for transportation. In addition, many people may need to support the local producer of cider in Tennessee (Ryan). The emphasis on the sustainable characteristics of ‘Licious Whiskers is an essential part of the promotional campaign and is valuable for many individuals. For this reason, ‘Licious Whiskers has an advantageous position in the local market of Tennessee and can be used as the most obvious way to promote the beverage among the target audience.
The production and distribution of ‘Licious Whiskers are justified from the economic perspective, which makes it attractive to potential investors. As it was already mentioned, the costs for growing, gathering, and transporting apples are minimal in this case due to the localization of the business. ‘Licious Whiskers uses the production from the Tennessee apple orchards and makes the cider in Tennessee, contributing to the development of the local economic sphere. The expenses for promoting the new brand are comparatively low due to the emphasis on the social media spread of ‘Licious Whiskers. The focus on the target audience of young people makes the public relations plan clear. Therefore, the plan for distributing and popularizing ‘Licious Whiskers on the market of alcoholic beverages consists of several steps. These steps make the promotion process logical and structured in all cases, which is a significant advantage of ‘Licious Whiskers.
Works Cited
Ryan, Author. “The 13 Best Apple Orchards in Tennessee.” Minneopa Orchards, Web.
Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.