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Introduction
This study develops the concept based analysis by focusing on the Mother Care UK relating to the matter of providing service to take care of the babies. Here in, the specification of the target markets is to be analysed by indicating the demographic, geographic and behavioural characteristics as well. In addition, specification of the segment size, potential growth and attractiveness of structure is to be specified by focusing on the matter of developing the company based resources and generating values.
Target market
In accordance to the development of the marketing process, this requires to make specification of the target markets by indicating working mothers and the issue of single mothers.
Working mothers
For the development of the business process, the management of the organisation needs to carry out an effective strategic planning considering the working mothers operation effectively. This can be specified that the working mothers have the obligations to leave their child for the matter of providing them secured place. This can help to match with the mitigation of the demand of the working mothers for the matter of developing the business profitability.
Issue of the single mother
The management of the organisation is connected to the matter of focusing on the issue of developing the business process connecting to the single mother’s issues as well. The management of the organisation ensures the best guarantee for the matter of safety and security of the babies to detain the development of the business process as well.
Content of the target market
Through the process of making specification of the target, this can be possible to develop the business process which through the generation of the revenue can be ascertained. Herein, the specification of the target market can be specified by connecting to the establishment of the business process by developing a certain customer base.
Through the procedure of developing the effective planning regarding the matter of developing the resources, this can be possible to generate effective value which can help to keep the market sustainability.
Demographic characteristics:
In today’s work process and life, this can be identified that the demand of the work related execution can be enhanced which can be mitigated by the process of providing the demographic segmentation regarding the age of the children.
Geographic characteristics:
The geographic specification can be marked connecting to the betterment of the specific communication process regarding the matter of taking home of the babies.
Psychographic characteristics:
The psychographic characteristic can also be related to the matter of determining the matter of staying free regarding the matter of developing the behavioural development as well. This is connected to the matter of making proper counselling which through the psychological issues of the children regarding safety can be sorted out.
Behavioural characteristics:
For the development of the business process, this requires to keep the professional relationship with the customers. This can help to ascertain the development of the matter of providing the assurance to the customers regarding the safety of the children.
Target evaluation
Specification of the segment size and potential growth
Through the procedure of effective segmentation approach, this can be possible to detain the segment size for the process of enhancing the outcome positively. Application of the effective segmentation approach can help to develop the potential growth of the business process by developing the marketing process effectively. In connection to the betterment of the business regarding development, this can be possible to connect the specification of the target market effectively. This is also connected to the matter of developing the organisational infrastructure effectively which through the service based development can be ensured. On the other hand, the utilisation of the effective utilisation can be heightened through the process of detaining the policy by developing the marketing process.
For the matter of developing the business growth, this also requires to keep focus on the potential growth by making development of the franchise to develop the business process effectively. This also requires of developing the process of indicating the matter of developing the professional work culture which can generate effective development of the work procedure.
Segmentation of the attractiveness of the structure
Through the development of the effective development of the structured process, the segmentation process can be applied which can develop the betterment of the structured form to detain the development of the strategic planning regarding development as well. Through the effective application of the marketing approach, this can be possible to develop the effective revenue generation process. This can be possible to operate the application of the traditional and digital marketing procedure for the process of keeping the organisational sustainability.
For the development of the organisational infrastructure, this requires to make application of the effective strategic planning by providing responsibility. In relation to that, the execution of the work process can be applied by the marketing employee, finance employee and the execution employees as well (Brilli, Del Boca, & Pronzato, 2016).
A marketing plan is required to develop by making use of the effective strategy regarding the specification of the service connecting to the matter of developing child care. In addition to that, marketing plan is connected to the matter of determining the betterment of the strategy development of the policy based on the initial development of the proper infrastructure based on the organisational work process of Mother Care U.K. In this concern, this requires to make arrangement of the process regarding the financial implication positively. In relation to that the matter of assessing the competitor’s strategy is mandatory regarding the matter of creating a competitive advantage to get development of the proper outcome.
Specification of the company resources, objectives and values
Through the development of the business process, this can be possible to get conceptual idea based on the market-sensing procedure and also the customer acquisition process as well. The application of the effective concern can be applied for the process of detaining the organisational resources by keeping the coordination with the guardians. This requires to keep the documentation process to generate the betterment of the outcome regarding the holistic marketing approach effectively. In connection to that different perspectives can be applied for the matter of generating the effective values for the betterment of the value exploration, value creation, value delivery process effectively. The management of the organisation needs to speculate the differentiation of the practices connecting to customer focus, core competencies and developing the collaborative networking process effectively.
Conclusion and Recommendation
The study is ended with the conceptual development regarding the development of the marketing process which focuses on taking care of the babies as well. In this connection, the specification of the target market can be specified by speculating the working mothers and the single mothers specifically. The specification of the demographic analysis is also depicted by connecting to the profile based analysis based geographic and behavioural characteristics effectively. In addition, this can be recommended that the management needs to make development of the process of creating a core competency to get the effective outcome of the marketing regarding the business process.
Reference List
- Felfe, C., & Lalive, R. (2018). Does early child care affect children’s development?. Journal of Public Economics, 159, 33-53.
- Brilli, Y., Del Boca, D., & Pronzato, C. D. (2016). Does child care availability play a role in maternal employment and children’s development? Evidence from Italy. Review of Economics of the Household, 14(1), 27-51.
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