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While selecting a college or university, I had to go through the following steps of a decision-making process. First, I recognized a need to achieve a degree in a certain field to secure my future and get new knowledge and skills. Second, I performed the information search. I looked through school websites, joined College Week live to get more information and contact the representatives of colleges and universities directly, and used Google search to find schools that provided certain courses. Third, I had to evaluate the list of colleges and universities that I worked out on the previous step. To do that, I compared the benefits and specificities of each school, such as professors, courses, scholarships, tuition and fees, etc. Additionally, unlike the other retailers, colleges and universities also have requirements for their client. Because of that, on the evaluation stage I had to consider these requirements, such as GPA and test scores, and my ability to fit them. The fourth step was the choice. Unlike the situation with profit retailers, when a customer should select one company, I had to choose several schools since there is no guarantee that a student would be admitted if they choose one. After I had made my choice, I visited the campuses of the selected schools. Finally, I was admitted in one of them and proceeded to the loyalty stage (Levy et al. 105).
My decision was extensive due to the following reasons. First, school selection was a serious step in my life. Next, I did not know the range of retailers in this sphere well, which presented a serious risk to me. Finally, the decision-making process was long, and I invested a lot of time into it.
Works Cited
Levy, Michael, Barton Weitz and Dea Watson. Retailing Management. 4th ed. 2014. Toronto, Canada: McGraw-Hill Ryerson. Print.
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